How Webinars Can Turbo-Charge Your Results

I’m sure you’ve received multiple invites to webinars.  Maybe you’ve even attended one or two.

According to the Content Marketing Institute, webinars are one of the top ten content marketing tactics to generate sales.  That’s not based their thinking—it’s the results tallied from hundreds of interviews with marketing professionals across the county. So it’s worth learning a little about webinars, a.k.a. online seminars. [Read more…]

Content Marketing Tactics Rated Top by Marketers

Content marketing is informative, and sometimes entertaining, content that’s written with a marketing purpose. It’s targeted to a specific audience and its sole purpose is to influence someone’s behavior.

The Content Marketing Institute interviewed marketers to determine the most preferred content marketing tactics and ranked the following in the top 10: [Read more…]