6 Reasons Not to Hire a Copywriter

1. I Can’t Afford a Copywriter.

If your marketing budget or corporate bank account has completely shriveled up, it may be true that you can’t afford a copywriter. (Warning: seek help soon!)

But try not to create print advertising, direct mail, a website, a brochure or other marketing materials without the help of a copywriter because you risk wasting precious time and dollars on graphic design, ad space, postage, printing and web hosting with little to show in return. [Read more…]