6 Reasons Not to Hire a Copywriter

1. I Can’t Afford a Copywriter.

If your marketing budget or corporate bank account has completely shriveled up, it may be true that you can’t afford a copywriter. (Warning: seek help soon!)

But try not to create print advertising, direct mail, a website, a brochure or other marketing materials without the help of a copywriter because you risk wasting precious time and dollars on graphic design, ad space, postage, printing and web hosting with little to show in return. [Read more…]

Content Marketing Tactics Rated Top by Marketers

Content marketing is informative, and sometimes entertaining, content that’s written with a marketing purpose. It’s targeted to a specific audience and its sole purpose is to influence someone’s behavior.

The Content Marketing Institute interviewed marketers to determine the most preferred content marketing tactics and ranked the following in the top 10: [Read more…]