Why Website Copywriting is Critical
Your website is the face of your organization’s online presence. Why squander your website investment by not optimizing your website copywriting for engagement, persuasion and search engine optimization?
While the look and feel affects whether or not a website browser stays or leaves, it is readable, compelling copywriting that encourages website visitors to linger longer.
Unique Selling Proposition (USP)
If you don’t understand what differentiates your business, you cannot expect your prospects to figure it out either. And there is no reason to buy from your firm unless prospects believe their daily life will be better with your services and products than your competitors.
So you have to identify your USP. Don’t fall back on broad generalities like “our high quality service.” Define specifically what it is about your service that is unique and oh-so-much better.
A skilled website copywriter can help you hone in on what distinguishes your company and craft words that bring it to life.
A Website that Persuades
Website copywriters produce content that focuses on your company’s strong points and taps into the reader’s emotions, compelling her to click the “buy now” button or at least inquire. They create catchy headlines, use words that tap into your prospect’s emotions, include testimonials from customers and more.
A Website that Ranks
Before your website copy can work its magic, your targeted prospects have to be able to find your website. The more visible your website is in the search engines, the more visitors it attracts. Also, since people are more likely to trust a site with a high search engine ranking, if your website is ranked highly, your conversions will increase as well.
You can use a website copywriter skilled at creating search engine optimized (SEO) content. They can identify keyword phrases, and use them to optimize your web pages.
A website copywriter analyzes the recipe for keyword success, and sprinkles in keywords in the correct proportions and correct areas. With the keyword ingredients perfected, your web page is a tasty treat for search engines, and climbs quickly in the rankings.
SEO website copywriters often also assist with off-site search engine optimization, building backlinks through posts written on other websites to raise your rankings in the search engine results. SEO mavens say off-page SEO accounts for 80% of the rankings you obtain.
For your free, 30-minute, no-obligation website-copywriting consultation call Carolyn Frith Marketing at 610-340-0622 or email firstname.lastname@example.org.