4 Reasons to Use Seminars for Marketing to Seniors

Seminars to SeniorsSpeaking in front of groups is a tool that can power up results when marketing to seniors. What should you talk about? Any subject you have expertise in that is of interest to seniors, family caregivers, or your referral partners—keeping seniors safe at home, how to help seniors with various health conditions, financial planning for seniors, and much more. Here are four reasons why it’s time to conquer your fears (or find someone else who loves the spotlight).

1. It’s Efficient and Effective

First, it’s more efficient to conduct a 45-minute presentation to 50 seniors and family caregivers than to speak to each person one on one. Second, it doesn’t matter if you’re a run-of-the-mill speaker, a rock-your-socks-off spokesperson, or a timid speaker who’d prefer to be in a confrontation with a snake, as soon as you stand in front of an audience, you have instant credibility as an expert.

2. More Chances to Gather an Audience

Once you start speaking to groups, you’ll get more opportunities to, well, speak to groups. At the end of your presentation, just let the audience know that you’re willing to speak at other organizations. They can do the leg work, recruiting your target audience for you!

3. Stand Out from the Crowd

There a myriad assisted living centers, retirement communities, homecare companies, medical-equipment companies and more marketing services and products to seniors and their caregivers. So how do you distinguish your company from the competition? You show them your expertise. And speaking in front of a group enables you to demonstrate your knowledge.

4. Get Publicity

Whenever you speak, especially if you’re speaking for free at, for example, a senior center or church, you have the opportunity to publicize your talk in the media. Local newspapers and radio stations tend to be receptive to covering upcoming events. So send out a press release. The publicity your company receives not only let’s people know about the event, it broadcasts to reporters that you’re the expert on this subject. They may just call you to interview you about an article they’re writing or schedule you for an interview on the radio (and don’t worry about that either—usually they edit it so you sound really cool).

So there you have it. 4 good marketing reasons to conquer your fear of speaking. And if you weren’t fearful to start with, 4 good reasons to take advantage of your uncommon bravery.

 

Marketing to Seniors ReportTo learn more, download our FREE reportHow to Market Products and Services to Seniors, Overcoming Denial and Guilt.



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