If you’re marketing products and services to seniors, you have a distinct challenge. Whether you’re selling mobility scooters, hearing aids, home care, assisted living, a retirement community, or remodeling services for aging in place, you likely encounter the road block of denial.
This understanding of seniors comes from working with them on a daily basis on the job, loving my own parents as they have aged, and wanting to help them all live a full life with dignity and purpose.
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