Marketing to Seniors: Get Found Online

When you’re marketing to seniors, you often need to attract the family caregiver since they influence many of the buying decisions. Since the family caregiver is now seeking information online, you can’t rely just on referral sources. You need to find a place where you can start a conversation directly with seniors and their caregivers. This means having a strong web presence so they can find you and understand how you can help them.

Here are three steps for getting found online:

1. Create a Website that Works

A persuasive, engaging website with a compelling call to action is the engine for your online programs when marketing to seniors. But it does no good if it’s an island that people can’t find. It needs to become a hub of activity. This means directing traffic there through search engine optimization and social media.

2. Attract Visitors with Search Engine Optimization (SEO)

Search engine optimization is critical to attracting the family caregiver to your website.

Start with thorough keyword research that helps you to select the words and phrases caregivers use when they search for a company like yours.     Then create relevant content for the family caregiver and sprinkle your web copy with the chosen keywords.   Add the right tags and attract inbound links.

Take these steps and your website will climb in the search engine results.

3. Claim Your Spot on Google Places

If your business serves a local geography, you’ve got to be on Google Places. Get reviews to optimize your position.

There’s more to getting found: blogging, social media, free reports jam-packed with need-to-know info on caring for elderly people and keeping them happy and healthy as they age.

Marketing to Seniors ReportTo learn more, download our FREE reportHow to Market Products and Services to Seniors, Overcoming Denial and Guilt.

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