Marketing services from Carolyn Frith Marketing include:
Plus, once your marketing plan is developed we make it happen and get results.
The Proven Marketing Formula Starts with Market Research
The products and services your clients need are found in problems only they can express. Words that tap emotions and persuade your customers come from your customers’ own mouths.
Do you understand your customers? Do you know their worries, fears, hopes and dreams? Can you clearly express the problems they are trying to surmount?
If you don’t know, it’s time to find out. And there’s an easy way to do that – talk to your customers!
Carolyn Frith is experienced in in-depth customer/client interviews. She can open up your customers and understand their feelings and what’s important to them. She can discover how you need to tweak your product or service to meet their needs better and how the final offering would improve their lives.
Marketing Strategy: Charting Your Business’s Future Growth
Once you understand your market, you can think through the really big picture.
A ship does not leave its port without a destination in mind. The captain knows the ship’s capabilities and evaluates the outside environment it’s likely to encounter.
There may be rain, wind and fearsome waves where rocks hide dangerously below the surface.
Or, there could be hours of smooth sailing on turquoise-blue waters. The captain charts a course based on the ship and its environment.
The same is true of your business. You need to know where you are today, what’s going on in the market, where you want to go, what the milestones will be and what you might encounter along the way. Only then can you create the plan that gets you there. You might need to adjust along the way if the environment changes, but with a course and destination in mind you’re more likely to get there.
It’s all about resource allocation. If you know where you’re going, you won’t waste time or money going in the wrong direction.
Marketing Plan: A Recipe for Increased Business
You know where you’re going. Now it’s time to get down to the details and craft a marketing plan to get you there.
How are you going to capture your prospects’ attention, assure that they understand your offering and how it can improve their lives? That’s what a marketing plan can do for you.
A marketing plan is like a chocolate-chip-cookie recipe. The recipe provides detailed directions to create cookies with an irresistible aroma and sinfully delicious taste. It lists the ingredients. It tells you when and how to combine the butter, flour and chocolate chips. The fresh-out-of-the-oven aroma attracts. And the melt-in-your-mouth taste keeps the cookie eaters coming back for more. Carolyn Frith can create a recipe to boost your bottom line.
The marketing strategy tells you where you want to go, markers along the way and when you want to get there. A marketing plan is a recipe that lists a mix of marketing materials. It tells you how and when to use them to attract your business prospects and turn them into customers that buy again and again. Then the marketing plan gives you the details of how to get there.
The marketing materials, chock full of words that work, make it happen.
That’s it. And if you don’t want to go it alone, ask Carolyn Frith to help you chart your way to double-digit sales growth.
Call NOW at 610-340-0622 for a free, no-obligation 30-minute consultation with Carolyn Frith on how marketing research and planning can move your business forward. Or, email cfrith@carolynfrith.com.
© Carolyn Frith Marketing, LLC, 2011.
