Why Tweet for Business?

Isn’t Twitter a place where people talk about what they had for breakfast? That’s a common perception.

Breakfast on Twitter

Tweet about breakfast

To discover how much truth there was to it, I went on Twitter and put in #breakfast. For those unfamiliar with Twitter, you use the hash tag symbol to search for tweets that include a particular word. It turns out there’s a lot of information about what people had for breakfast. A few tasty bites from this morning include pumpkin pancakes, oatmeal with dried cranberries, and the nutritious and delicious Halloween favorite, Reese’s Peanut Butter Cups.

Enough about breakfast. There’s a lot more going on on Twitter. And it has to do with building your business.

Micro-Blog on Twitter

The Content Marketing Institute interviewed marketers to determine the most preferred content marketing tactics. I’ve been blogging about the top 10 techniques and today I reached number 8: micro-blogging, AKA Twitter.

Just like you can blog about anything in the world, you can micro-blog about it too. But why?

Build Relationships on Twitter

People need to know, like and trust you before they buy from you. Twitter is like a world-wide, gigantic 24/7 networking event. You can be a wallflower, watching everyone else chatting with each other, or you can be the social butterfly: engage in conversation, share your expertise and let your network know what others are saying (i.e. retweet).

Show What You Know.

I believe if you’re going to tweet for business, you also need to blog. This is how you’re going to build credibility and attract your target audience to your website. Here’s the formula: write a blog post, create an intriguing title, and tweet it out with a link to the post. Your tweet is a small signpost on the information highway, showing your target audience where to find answers to their questions.

Make Sales Sizzle.

So you’ve got all this traffic. Now you’ve got to do something with it. I hear people say ‘Social media marketing didn’t work for us.’ But when asked what their offer was, they look mystified. It’s no good having lots of traffic to your website if you don’t have an irresistible offer.

Make Twitter Your Test Lab

How do you know what’s irresistible to your target audience? You may not. But that’s OK. Make Twitter your test lab. If you like, you can offer something different every day. Test, test, test until you find the magic that attracts traffic and converts it to sales.

Tweet often, tweet well, and you’ll be able to have whatever you like for breakfast.

If you need help with Twitter, call Carolyn Frith Marketing now at 610-340-0622 for your free 30-minute, no-obligation consultation or email cfrith@carolynfrith.com.

 



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