Here’s a tip for powering up your website copywriting. If you make website visitors think too hard by using big words, “internal speak” or jargon, they’ll be gone in a click.
According to Webster’s New Collegiate Dictionary, jargon is “the technical terminology or characteristic idiom of a special activity group” or “obscure and often pretentious language marked by circumlocutions and long words.” Who wants that? Based on the websites I’ve reviewed, apparently a lot of website copywriters.
For example go to one website and you’ll discover they offer an “enterprise CRM solution.” That phrase makes many people slow down.
Simple Website Copywriting
Your copy needs to communicate quickly and easily. Isn’t it easier to understand when www.zoho.com offers the following:
“With Zoho, you focus on your business while we take care of the rest with apps that help you get more sales, get paid, support your customers and make your business more productive.” That’s something you want for your business.
Easy Ways to Avoid Jargon
Ask yourself if you used certain words before you entered your industry or profession. If not, find another way to say it. Or, if you still want to use that word, also explain it in laymen’s terms as well.
When you reach the editing stage, scan your writing for the big words. Take each one and see if there is a shorter word that says the same thing.
Question whether you would the word you’ve written in a conversation? If not, it’s time for it to search for another word. And there’s a good tool for that–your trusty Thesaurus.
So use this check list before publishing any website copywriting and you’ll be on your way to success.
If you need help with website copywriting, call Carolyn Frith Marketing now at 610-340-0622 for your free 30-minute, no-obligation consultation or email firstname.lastname@example.org.