Internet Marketing Consulting Demystified
If you have used any internet marketing consulting services, you may now be confused and, perhaps, even disappointed.
Confusion is rampant because internet marketing is adrift in a jumble of confusing language. They include: SEO, keywords, HTML, blogging, tweeting, friending, backlinking, AdWords, Meta tags, email auto-responders, web 2.o and more.
Disappointment occurs because many internet marketing consulting companies only offer a few pieces of the puzzle. That just doesn’t work.
So I’m stripping away the mystique and buzz words. There are six simple ingredients of that any internet marketing consulting company should be able to help you with.
- Build an alluring, well-designed website.
- Fill it until it’s brimming over with enticing, persuasive content that attracts your prospects and propels it up in the search engine rankings.
- Optimize your website for the search engines — on and off the site–to help your website climb to the top of the rankings.
- Foster relationships and spread your content through social media.
- Create bait, like e-books or webinars, to capture leads and build credibility.
- Nurture your leads with email marketing and further offers such as free consultations. Lead them to your door and let them buy.
That’s it! But if you want to dig into the details there’s a potpouri of articles below to educate you. Study up and do internet marketing yourself, or simply inform yourself before hiring an internet marketing consulting company.
Build an Alluring Website
The first thing you need for creating an Internet marketing machine is an alluring website. It should be built on a content management system (CMS) for easy updates. If you don’t have the budget for a web developer, don’t worry. You may not need to hire one. Find out why.
Fill Your Website with Enticing, Persuasive Content
Stumped on writing your home page? Find out the five questions to ask that make it simple.
How do copywriters write those long, compelling landing pages that have you reaching for your wallet? Discover 12 steps to success.
Your website should be the center of your marketing universe. Find out 7 tips for making it attractive, useful and persuasive to website visitors.
Watch this video to learn the building blocks for powerful website copywriting. Also, discover why the step that’s most often forgotten just could be what sets your website apart from your competition’s.
Why do web visitors bounce off your website? You might find the answer in these guidelines.
Ever wonder how Warrant Buffett manages to make financial information compelling while so many other financial consultants fail to pass the snore and bore test? Find out here.
The secret that’s guaranteed to help your business.
5 copywriting tips that can stop you from gambling with success.
This simple change in your copywriting compels web visitors to read on.
Got jargon? Find out why it has to go.
What do many companies fail to do well that can make the difference to success with search engine optimization?
How do you determine what keywords prospects use to find a company like yours? After all, you don’t have the privilege of peeking inside their minds. Find out here.
Learn how to create your company’s keyword formula for climbing the search engines.
You want to appear in the organic search results. 70% of
searchers click on the organic search results and 60% of those go for
one of the top three listings. So how do you get there?
As Google changes their algorithm, practices to climb to the top of the rankings also change. Online press release distribution used to be a great way to build links. Is that still true?
It’s hard enough to find the time to write content for your own website. Right? So why would you want to start writing for other companies’ blogs?
While the Google algorithm is essentially locked in a vault, there are some steps for search engine optimization that most SEO gurus agree on.
A long-tail keyword phrase is, as you might expect, longer than your
typical keyword phrase—-usually three to five words. Find out how they can help you to claim a starring role on Google.
What questions should you ask to understand your target market better so you can write a useful white paper?
There is confusion about the difference between white papers and e-books. What’s the difference? Does it matter?
Find out why webinars work and how to reap the results.
Discover how to incorporate an e-newsletter into your marketing programs and rev up results.
Do you know the top 5 things to test in email marketing? Here’s a quick list that makes it simple.
Want to know more about Internet marketing? Sign up for our free e-book: “How to Transform your Website into an Internet Marketing Machine.”