Copywriting: Three Proven Ways to Create a Sense of Urgency

Copywriting that encourages your prospects to act now instead of later, increases response rates.

One way to do this is to put a deadline on your offer. Copywriter David Yale recommends emphasizing that the deadline date is final by adding the phrase “it’s too late” as follows: “This offer expires December 31, 2012. After that, it’s too late.” For e-mail marketing, you can say the offer is good only if the recipient replies “today” or “this week.”

If you are not comfortable putting a deadline date on your mail piece, specify a time frame within which the reader must reply, e.g., “reply within the next 10 days.”

Or, at least make it clear that this is a time-limited offer. Copywriter Milt Pierce suggests this wording: “But I urge you to hurry. This offer is for a limited time only. And once it expires, it may never be repeated again.”

If you need copywriting help, call Carolyn Frith Marketing now at 610-340-0622 for your free 30-minute, no-obligation consultation or email cfrith@carolynfrith.com.

 



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