Copywriting: The Truth About Long and Short Copy

Your copywriting needs vary. Sometimes you want your copywriter to give you short, snappy copy — on a billboard for example.  But there are others when you want long copy:

  • You’re marketing information products.  In this case you need to capture the imagination by telling stories and conveying ideas.
  • You’re not interested in leads or inquiries. You want the sale.  Now!
  • The reader is unfamiliar with how your product can help them.
  • You are demanding that the prospect pay up front with a check or credit card.
  • Your product is complex, and it requires a lot of explanation.
  • People want your product, but they don’t need it.
  • Your product is expensive, something the prospect is likely to consider carefully before ordering.

Stay tuned for more best practices about copywriting.

If you need copywriting help, call Carolyn Frith Marketing now at 610-340-0622 for your free 30-minute, no-obligation consultation or email


Speak Your Mind