Copywriting: Do Words Make a Difference?

Yes. Copywriting can boost your sales.

The article below comes from Reader’s Digest and is a few years old, but the example they show is proof that you can get dramatically different results depending on whether you just use words or if you use “words that work.”

If you believe the techies or the Internet gurus, technology is what sells. “Touching the customer” at the right point with the right content or offer is the key, they say; it doesn’t matter how it’s said (although they think fancy graphics are pretty important). CRM systems are based on this principle.

Of course this isn’t true. There is ample proof everywhere that good copywriting can have dramatic results.

Copywriting Example

Scientists at the University of Illinois found that when a restaurant named dishes using geographic, sensory, or nostalgic labels (e.g., “traditional Cajun red beans with rice,” “satin chocolate pudding,” “grandma’s zucchini cookie”), sales rose 27% compared to the same menu items with plain names (red beans with rice, chocolate pudding, zucchini cookies).
Source: Reader’s Digest, July 2003, p. 182

If you need help with website copywriting, call Carolyn Frith Marketing now at 610-340-0622 for your free 30-minute, no-obligation consultation or email



  1. guild wars 2 gold says:

    Greetings! Very useful advice within this post! It is the little changes that produce the greatest changes. Thanks for sharing!

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