7 Business-Boosting Reasons to Use Content Marketing

tv versus content marketingTraditional marketing is fading from the stage as content marketing takes the spotlight.

In the old days marketing professionals placed ads on TV, in magazines and newspapers.  They sent mailings to prospects, and, perhaps, put up some neon signs.

Marketers interrupted people with their messages.  For example, while you were engrossed in the unfolding plot of a TV suspense movie, a commercial suddenly intruded starring a fresh-faced woman with perfectly aligned, white teeth, who was peddling toothpaste.

You’re right – that still happens, but many companies have discovered that content marketing, which has blossomed in the Internet’s fertile ground, boosts their return on investment. [Read more…]

Content Marketing Tactics Rated Top by Marketers

Content marketing is informative, and sometimes entertaining, content that’s written with a marketing purpose. It’s targeted to a specific audience and its sole purpose is to influence someone’s behavior.

The Content Marketing Institute interviewed marketers to determine the most preferred content marketing tactics and ranked the following in the top 10: [Read more…]

Content Marketing: Ten Tips to Attract Customers

1. Market Research: Just Do It

A content marketing strategy without market research is like trying to find your way around a strange city without consulting a map, GPS, or asking for directions. You might think you’re saving time by moving forward, but you’re not likely to reach your destination. So don’t start your content market program without assessing the market. [Read more…]

How To Diffuse Denial When Marketing to Seniors

If you are marketing to seniors you probably struggle with how to help a senior who needs your products or services when they won’t admit to their need.  And also, how do you overcome the emotional turmoil felt by their adult children who could influence a positive decision? [Read more…]

How to Create a Case Study that Sells

Case StudiesA client asked me to review a bunch of case studies he’d written and give some pointers. They were written well. The grammar and the language were good. But there was a problem. The case studies were not written to be read.

I know that sounds outrageous, and obviously my client intended that prospects would read his case studies, but they just weren’t engaging. They made my eyes glaze over. And, sadly, this is fairly common. [Read more…]

White Paper or E-Book: Which is Right for You?

The Content Marketing Institute interviewed marketers to determine the most preferred content marketing tactics. The #5 money making tactic is the e-book.

What Makes White Papers and E-Books  Similar?

Sometimes it’s hard to decide which one is best for your marketing purposes. Why? Well, both have a lot in common. [Read more…]

Warm Up Prospects with a White Paper

You’ve got some qualified prospects and your company can do an amazing job for them. But the sale is stalled.

What’s the problem? Your prospect has never worked with your company before. They don’t know how good you are. So how do you push them over the decision-making hurdle and into the fold with other satisfied clients? [Read more…]

Seven Sales-Sizzling Reasons to Blog to the Senior Market

Marketing to SeniorsSome people think that blogging is a bit too new-fangled to be used effectively form marketing products or services to seniors. Not true. Here’s why. [Read more…]

Website Copywriting: Secrets of a Money-Making Home Page

Why does website copywriting matter?

Your website copywriting is critical because website is likely the hub of your marketing program. But website visitor interest is fleeting. You’ve got less than 10 seconds to engage them. That’s it. But if your website copywriter answers these questions, you’ll be well on your way. [Read more…]

Power Up Your Copywriting with Short Phrases

Here’s a collection of little phrases that can add punch and power to your copywriting projects: [Read more…]