Content Marketing Tactics Rated Top by Marketers

Content marketing is informative, and sometimes entertaining, content that’s written with a marketing purpose. It’s targeted to a specific audience and its sole purpose is to influence someone’s behavior.

The Content Marketing Institute interviewed marketers to determine the most preferred content marketing tactics and ranked the following in the top 10:

#10 Videos: High level video product is not necessary. Just good content.

#9 Webinars/Webcasts: Almost as good as meeting with a prospect in person but saves time and money.

#8 Micro-blogging (Twitter): An online networking party – you go there to engage and help others and once in awhile drop a link to your own content.

#7 Testimonials: Praise for your company straight from the mouths of customers and clients. What they say has much more power than any bragging you can do for your own company.

#6 Case Studies: Stories of your successes that build credibility.

#5 e-Books: A book that’s just published online in PDF format and runs about 12 to 40 pages.

#4 Articles: Publish them all over the web and build links, critical for search engine optimization (SEO), back to your site.

#3 White Papers: Often simply called free reports that run up to 12 pages.

#2 e-Newsletters: I’m talking about opt-in emails only. No spamming.

#1 Blogs: These are often the core of social media and SEO strategies.

Content marketing is hot with the marketing pros because it has the power to:

  • Attract visitors to your website just like the smell of freshly baked chocolate chip cookies brings children to the kitchen.
    Bolster your website’s rankings with the search engines.
  •  Lure a crowd of Twitter Followers, Facebook Friends and LinkedIn Connections.
  •  Keep your business top of mind. No more need to sound desperate and make those “are you ready to buy yet?” calls.
  • Position your company as a thought leader.
  • Build credibility.
  • Generate leads.
  • Foster customer loyalty.
  • Close sales.

And the beauty of content marketing is that it’s “inbound.” Prospects find you when they’re looking for what you offer. There’s no need to interrupt people who may or may not be interested when would prefer to be doing something else–like watching their favorite TV show.

If you need help with content marketing, call Carolyn Frith Marketing now at 610-340-0622 for your free 30-minute, no-obligation consultation or email



  1. contingency says:

    First off I would like to say great blog! I had a quick question that I’d like to ask if you do not mind. I was interested to know how you center yourself and clear your head before writing. I have had difficulty clearing my mind in getting my ideas out there. I truly do enjoy writing however it just seems like the first 10 to 15 minutes are lost just trying to figure out how to begin. Any recommendations or hints? Appreciate it!

    • The most important thing is not to judge your writing as you write. Just get your thoughts on paper. Once you have everything there, you can edit. If you start editing as you write, it will take you a lot longer.

      Once you’ve finished writing, you’ll likely discover you can cut out the first few sentences you wrote. It often turns out your first thought were just a warm up for the real thing.

      Another tactic is to think about what you want to write and then go off and do something completely different — like your work out. In the middle of your work out the right words will pop into your head.

  2. This piece of writing will assist the internet users for building up new website or even a blog from start to end.

  3. A nice summary, Carolyn. Blogs and newsletters are definitely some of the easiest ways for businesses to create content. I’m also a big fan of testimonials., though I’m often surprised by how many businesses don’t ask for them.

    • Andrew:

      I agree with you about testimonials. They are one of the most important credibility builders. The other mistake that people make with testimonials is not making them seem real. Instead of putting the person’s full name on them, or in a business to business situation the name and company, they just use the person’s initials. On my testimonials page you’ll see name, company, title and photographs. Even better would be video testimonials.


  4. Teresa:

    Collaborating to create content is a great idea. I’ve never really done it in a formal way, but it would help give an outside perspective. Sometimes we’re so close to what we do that we don’t realize some of our knowledge that has value for other people.

    Another way of generating content ideas is to think about conversations you’ve had with your clients recently, and questions they’ve asked. It helps you to focus on what’s relevant to your clientele.


Leave a Reply to kevin Cancel reply