How to Make your Website the Center of Your Marketing Universe

Websites are more important than ever. Is yours doing its job?

Your prospects carry your website in their pocket or their purse. They can look at it in the grocery line, on the sidelines of a baseball field, while on a train, waiting for a doctor, or lying in bed. Your website now has the ability to interact with the people you want to reach any time of day or night, almost anyplace they are.

Can you say the same for a brochure? An ad? A radio spot?

That’s why I like to say your website should be the center of your marketing universe. It’s an essential — and always-accessible — hub that allows prospects to get to know what you offer, and what makes your company unique. [Read more…]

Need a WordPress Developer? Maybe Not.

WordPress DeveloperIf you want a WordPress website you may not need to hire a WordPress developer.  I’m going to tell you a story that will explain why.

At the beginning of this year I had a problem.  When I first started my business in 2010, I took the quickest, easiest approach to developing a website.  I used one of Go Daddy’s templates.  My theory was I just needed a place to show my copywriting portfolio and I would be directing people to it when I met them or spoke to them on the phone. [Read more…]