Direct Mail Isn’t Dead

Direct Mail Marketing to SeniorsThe post office has been in a panic recently because people just aren’t mailing letters and materials as often as they used to. That’s because there are so many more options.

But it doesn’t mean that direct mail is dead, especially for seniors. They didn’t grow up with the web and are more likely than younger generations to read the mail that comes their way. Also, there’s less mail to sort through so if you send a direct mail piece, it’s more likely to stand out. [Read more…]