5 Factors That Can Ruin Your Blog’s Traffic

by Jake Magleby

Blog TrafficSite traffic is the gold of the Internet. Without it, no matter how great your blog’s content or design, your site will sit unappreciated and unseen. Don’t let your hard work go to waste. Whether you are a new blogger or a veteran webmaster, you can learn the keys to driving great traffic to your website. Here are several factors that can ruin your blog’s traffic, and how you can turn it around.

1.  Ineffective Post Titles

The titles of your posts are critical to getting people to read your content. Your title is the hook that draws the reader in and gets them to click your link. If your title is vague, general, irrelevant, or boring, you will lose traffic—even if the content itself is amazing. This is why it is so important to take time to craft an effective and catchy title. Don’t spend all your time writing a high-quality post only to create a lazy title at the last minute.

The best titles are specific, unique, urgent, arouse curiosity, and provide value to the reader. A good rule of thumb is: If the reader has to see the content to understand the title, the title is ineffective. You should also be wary of using clever or cute titles. Though they are fun, they are often hard to optimize and are less specific and informative. Since your titles will be seen in the search results and feed readers, you need to make them grab your reader right away, without getting bogged down in vague, clever quips. [Read more…]

How to Attract Seniors with a Free Report

Build Goodwill and Leads with a Free Report

To attract seniors you need a free report–a white paper or an e-book. You give it away in exchange for contact information. Start by asking seniors and their caregivers for an email address and first name and build from there.

The report does a few thing for you. It:

  • Positions your organization as the expert.
  • Builds goodwill.
  • Generates leads. [Read more…]

3 Tips for Marketing to Family Caregivers Online

I’ve written before that the traditional ways of marketing to family caregivers need to be supplemented.  Since they’re looking for information online, it’s time to try some new tactics.  Here are three online tactics you should add to your marketing mix.

A Blog: the Food of the Social Media Party

You can’t just chat on social media websites and expect results.  After all, when you invite people to a party, just getting the people together is not enough.  Usually you provide refreshments and perhaps entertainment.  The same is true online. [Read more…]

Direct Mail Isn’t Dead

Direct Mail Marketing to SeniorsThe post office has been in a panic recently because people just aren’t mailing letters and materials as often as they used to. That’s because there are so many more options.

But it doesn’t mean that direct mail is dead, especially for seniors. They didn’t grow up with the web and are more likely than younger generations to read the mail that comes their way. Also, there’s less mail to sort through so if you send a direct mail piece, it’s more likely to stand out. [Read more…]

You Have to be Different when Marketing to Seniors

Marketing to Seniors through DifferentiationStop! Don’t start any marketing activities until you answer this question. Why is a senior or their family better off buying your product or service than buying from your competitor?

The answer is critical to communicating a clear message to your target market.

I talk to a lot of professionals who are marketing to seniors–producst and services such as home care, assisted living, durable medical equipment and more. When I ask them how they stand out in a crowded market, they’re often stumped. [Read more…]

Marketing to Seniors: Get Found Online

When you’re marketing to seniors, you often need to attract the family caregiver since they influence many of the buying decisions. Since the family caregiver is now seeking information online, you can’t rely just on referral sources. You need to find a place where you can start a conversation directly with seniors and their caregivers. This means having a strong web presence so they can find you and understand how you can help them.

Here are three steps for getting found online: [Read more…]

Marketing to Family Caregivers Online

Marketing to Seniors OnlineYou’re marketing to family caregivers because they influence or make a lot of the decisions seniors make.  Since the family caregiver is seeking information online, you need to have a strong web presence.  A persuasive, engaging website with a compelling call to action is the engine for your online marketing programs. [Read more…]

Warning–Do this First or Fail at SEO

SEOAs a business involved in caring for seniors or providing assistive products to them, you have to make it easy for people to find your website. Why? Because many family caregivers live a long distance from their loved ones. They’re not going to be paging through the Yellow Pages or local newspapers when they’re looking for help. The most logical place for them to turn is the Internet. [Read more…]

4 Reasons to Use Seminars for Marketing to Seniors

Seminars to SeniorsSpeaking in front of groups is a tool that can power up results when marketing to seniors. What should you talk about? Any subject you have expertise in that is of interest to seniors, family caregivers, or your referral partners—keeping seniors safe at home, how to help seniors with various health conditions, financial planning for seniors, and much more. Here are four reasons why it’s time to conquer your fears (or find someone else who loves the spotlight). [Read more…]

Build Your Sales with Case Studies for Seniors

Case Studies Sell

Feed your prospects’ imagination with case studies (also known as stories), and your revenues will grow fatter.

The power of a case study is that it goes beyond telling family caregivers and seniors what you do. It shows them. It engages them. A case study simply explains the problem, shows how your product or service solved it, and describes the results achieved. [Read more…]