What’s Next for Google After Hummingbird?

Google HummingbirdBy guest author, Jake Magleby

For its 15th birthday Google gave itself a present — a brand new search engine algorithm. On September 27, 2013 Google announced the new Hummingbird algorithm. This update caught many people off guard, although Google had already been using the new algorithm for about a month by the time of the announcement.

Hummingbird was a subtle change for those less familiar with the intricate workings of Google. But for site moderators, the change meant a lot. [Read more…]

How to Build Your Inbound Marketing Machine, Step 1: SEO

In my last blog post I talked about the ‘Inbound Marketing Consultant’s Blueprint for a Marketing Machine.’ You may remember that cogs in this inbound machine include:

  • Getting found;
  • Converting visitors to leads;
  • Automating systems to follow-up and convert leads to sales; and
  • Measuring and analyzing results in order to improve them.

Inbound Marketing SEOSo the first cog in your inbound marketing machine, assuming, of course, you’ve built an engaging website, is getting found online–or search engine optimization (SEO). [Read more…]

Marketing to Seniors: Get Found Online

When you’re marketing to seniors, you often need to attract the family caregiver since they influence many of the buying decisions. Since the family caregiver is now seeking information online, you can’t rely just on referral sources. You need to find a place where you can start a conversation directly with seniors and their caregivers. This means having a strong web presence so they can find you and understand how you can help them.

Here are three steps for getting found online: [Read more…]

Warning–Do this First or Fail at SEO

SEOAs a business involved in caring for seniors or providing assistive products to them, you have to make it easy for people to find your website. Why? Because many family caregivers live a long distance from their loved ones. They’re not going to be paging through the Yellow Pages or local newspapers when they’re looking for help. The most logical place for them to turn is the Internet. [Read more…]

SEO Website Copywriting for Results

Why Website Copywriting is Critical

Your website is the face of your organization’s online presence. Why squander your website investment by not optimizing your website copywriting for engagement, persuasion and search engine optimization?

While the look and feel affects whether or not a website browser stays or leaves, it is readable, compelling copywriting that encourages website visitors to linger longer. [Read more…]

WARNING: Before You Start a Blog READ THIS

You’re on the starting blocks ready power forward into blog creation. You’re all fired up about a blog’s ability to attract prospects to your website and convert them into clients. You understand that a blog can help your website to scale the search engine rankings, and also provide a forum to show what you know and build credibility. [Read more…]

The Keyword Formula for Copywriting for SEO

If you want to boost your website’s position in the search engine rankings, you have implement copywriting for SEO the right way. [Read more…]

On-Page SEO Copywriting: The Recipe for Results

Your copywriting for SEO recipe for success starts with these ingredients:

1. Keyword research.

2. Review of competitors to figure out the blueprint for keyword success.

3. Copywriting that persuades and engages.

4. Sprinkling in keywords and phrases in the correct proportions and places.

5. Adding header tags, alt tags, titles and descriptions. [Read more…]

How to Generate Backlinks for SEO

generate backlinks for seoThe phone rings. It’s a prospect called Sally Rich. You’ve never heard the name before. She found you. Your website lured her in. Then it engaged and persuaded her. Sally is ready to talk business.

Wouldn’t life be easier if it worked this way?

How do you do it? The first step is to get found. I know. That’s easier said than done. As of September 2011, Google was indexing close to 48 billion web pages. [Read more…]

7 Quick Tips for Search Engine Optimization

While the Google algorithm is a mystery, there are some steps for search engine optimization that most SEO gurus agree on.

1. Discover the Golden Nugget Keywords

Don’t start anything until you unearth the money-generating keywords you want to optimize your website for. Look for four traits in your keywords. [Read more…]