How to Write a White Paper that Gets Read

White papers are, according the Content Marketing Institute, the third most popular content marketing tool. Why? Because they attract your target audience, build credibility and softly sell your business.

But a white paper is dead unless it gets read. [Read more…]

What Should You Test in Email Marketing?

Top 5 Things to Test in E-Mail Marketing

According to an article in The Marketing Report, the top 5 things to test in email marketing are: [Read more…]

Stay Top of Mind–Start an E-Newsletter

You’re working hard to direct traffic to your website. You’re offering juicy content. You’re luring prospects in with a ‘bait’ piece –- a free report, an informative video, a webinar.

But how do you turn your website traffic into customers? [Read more…]

6 Ways to Build Trust You Can Profit From

A prospect needs to know, like and trust you before they become a client.   So how can you build trust more quickly? [Read more…]

Testimonials That Sell for You

If you’ve been following my blog posts, you know that the Content Marketing Institute interviewed marketers to determine the most preferred content marketing tactics. Testimonials ranked as the 7th most popular tactic.

There’s a simple reason for this. They work! [Read more…]

How Webinars Can Turbo-Charge Your Results

I’m sure you’ve received multiple invites to webinars.  Maybe you’ve even attended one or two.

According to the Content Marketing Institute, webinars are one of the top ten content marketing tactics to generate sales.  That’s not based their thinking—it’s the results tallied from hundreds of interviews with marketing professionals across the county. So it’s worth learning a little about webinars, a.k.a. online seminars. [Read more…]

10 Reasons Blogs are Good for Business

BlogAccording to the Content Marketing Institute blogging is the #1 content marketing tactic. Why? Here are 10 reasons…..in no particular order. [Read more…]

6 Reasons Not to Hire a Copywriter

1. I Can’t Afford a Copywriter.

If your marketing budget or corporate bank account has completely shriveled up, it may be true that you can’t afford a copywriter. (Warning: seek help soon!)

But try not to create print advertising, direct mail, a website, a brochure or other marketing materials without the help of a copywriter because you risk wasting precious time and dollars on graphic design, ad space, postage, printing and web hosting with little to show in return. [Read more…]

7 Business-Boosting Reasons to Use Content Marketing

tv versus content marketingTraditional marketing is fading from the stage as content marketing takes the spotlight.

In the old days marketing professionals placed ads on TV, in magazines and newspapers.  They sent mailings to prospects, and, perhaps, put up some neon signs.

Marketers interrupted people with their messages.  For example, while you were engrossed in the unfolding plot of a TV suspense movie, a commercial suddenly intruded starring a fresh-faced woman with perfectly aligned, white teeth, who was peddling toothpaste.

You’re right – that still happens, but many companies have discovered that content marketing, which has blossomed in the Internet’s fertile ground, boosts their return on investment. [Read more…]

Content Marketing Tactics Rated Top by Marketers

Content marketing is informative, and sometimes entertaining, content that’s written with a marketing purpose. It’s targeted to a specific audience and its sole purpose is to influence someone’s behavior.

The Content Marketing Institute interviewed marketers to determine the most preferred content marketing tactics and ranked the following in the top 10: [Read more…]