Online Marketing Consultants: Unleash the Power of Blogging

Online marketing consultants and other business owners: are you ready to commit to blogging more consistently in the coming year?web marketing from veer

It’s Sunday afternoon and instead of sitting in comfy armchair with two cats on my lap (yes—they find a way to fit), I’m blogging. That’s because I’m in training for my new year’s resolution which is to blog once a week. There are to be no excuses, and I’m starting to build my blogging muscles now! [Read more…]

Landing Page Template for Boosting Lead Conversions

landing page template

9 Tips for Creating the Best Landing Pages — a Key to the Landing Page Template [Read more…]

How to Build Your Inbound Marketing Machine, Step 1: SEO

In my last blog post I talked about the ‘Inbound Marketing Consultant’s Blueprint for a Marketing Machine.’ You may remember that cogs in this inbound machine include:

  • Getting found;
  • Converting visitors to leads;
  • Automating systems to follow-up and convert leads to sales; and
  • Measuring and analyzing results in order to improve them.

Inbound Marketing SEOSo the first cog in your inbound marketing machine, assuming, of course, you’ve built an engaging website, is getting found online–or search engine optimization (SEO). [Read more…]

Blueprint for an Inbound Marketing Machine

The Inbound Marketing Consultant

What does an inbound marketing consultant do? They help companies transform their websites into marketing and sales generation machines.Inbound Marketing Consultant Machine

Let’s go back a bit. In the industrial revolution we created machines to manufacture everything from candy to cars.  According to Wikipedia, lathes and other machine tools of the Industrial Revolution enabled high precision, and the mass reproduction of parts with that precision. [Read more…]

5 Powerful Tips to Turbo Charge Your Website Copywriting

Ready to create a website?

Imagine how wonderful it would be if you didn’t have to sell your business. Business simply flowed in from your website.

It can happen.

A hardworking website can work like a well-oiled, money-making machine. It attracts a flood of traffic right when they’re looking for what you offer. Then it converts that traffic to paying customers. [Read more…]

3 Tips for Marketing to Family Caregivers Online

I’ve written before that the traditional ways of marketing to family caregivers need to be supplemented.  Since they’re looking for information online, it’s time to try some new tactics.  Here are three online tactics you should add to your marketing mix.

A Blog: the Food of the Social Media Party

You can’t just chat on social media websites and expect results.  After all, when you invite people to a party, just getting the people together is not enough.  Usually you provide refreshments and perhaps entertainment.  The same is true online. [Read more…]

Marketing to Seniors: Get Found Online

When you’re marketing to seniors, you often need to attract the family caregiver since they influence many of the buying decisions. Since the family caregiver is now seeking information online, you can’t rely just on referral sources. You need to find a place where you can start a conversation directly with seniors and their caregivers. This means having a strong web presence so they can find you and understand how you can help them.

Here are three steps for getting found online: [Read more…]

Warning–Do this First or Fail at SEO

SEOAs a business involved in caring for seniors or providing assistive products to them, you have to make it easy for people to find your website. Why? Because many family caregivers live a long distance from their loved ones. They’re not going to be paging through the Yellow Pages or local newspapers when they’re looking for help. The most logical place for them to turn is the Internet. [Read more…]

Build Your Sales with Case Studies for Seniors

Case Studies Sell

Feed your prospects’ imagination with case studies (also known as stories), and your revenues will grow fatter.

The power of a case study is that it goes beyond telling family caregivers and seniors what you do. It shows them. It engages them. A case study simply explains the problem, shows how your product or service solved it, and describes the results achieved. [Read more…]

SEO Website Copywriting for Results

Why Website Copywriting is Critical

Your website is the face of your organization’s online presence. Why squander your website investment by not optimizing your website copywriting for engagement, persuasion and search engine optimization?

While the look and feel affects whether or not a website browser stays or leaves, it is readable, compelling copywriting that encourages website visitors to linger longer. [Read more…]