Website Copywriting: Secrets of a Money-Making Home Page

Why does website copywriting matter?

Your website copywriting is critical because website is likely the hub of your marketing program. But website visitor interest is fleeting. You’ve got less than 10 seconds to engage them. That’s it. But if your website copywriter answers these questions, you’ll be well on your way. [Read more…]

Power Up Your Copywriting with Short Phrases

Here’s a collection of little phrases that can add punch and power to your copywriting projects: [Read more…]

Copywriting: Three Proven Ways to Create a Sense of Urgency

Copywriting that encourages your prospects to act now instead of later, increases response rates. [Read more…]

Copywriting: The Truth About Long and Short Copy

Your copywriting needs vary. Sometimes you want your copywriter to give you short, snappy copy — on a billboard for example.  But there are others when you want long copy: [Read more…]