Website Copywriting Tips from Warren Buffett

typing veerby Carolyn Frith

If your website copywriting was as engaging as Warren Buffett’s communications, do you think your website’s visitors might hang out longer on your website?  What are his communication secrets? How can you steep your website copywriting in them and make it more magnetic?

To find out, read on. [Read more…]

5 Powerful Tips to Turbo Charge Your Website Copywriting

Ready to create a website?

Imagine how wonderful it would be if you didn’t have to sell your business. Business simply flowed in from your website.

It can happen.

A hardworking website can work like a well-oiled, money-making machine. It attracts a flood of traffic right when they’re looking for what you offer. Then it converts that traffic to paying customers. [Read more…]

Marketing to Seniors: Get Found Online

When you’re marketing to seniors, you often need to attract the family caregiver since they influence many of the buying decisions. Since the family caregiver is now seeking information online, you can’t rely just on referral sources. You need to find a place where you can start a conversation directly with seniors and their caregivers. This means having a strong web presence so they can find you and understand how you can help them.

Here are three steps for getting found online: [Read more…]

SEO Website Copywriting for Results

Why Website Copywriting is Critical

Your website is the face of your organization’s online presence. Why squander your website investment by not optimizing your website copywriting for engagement, persuasion and search engine optimization?

While the look and feel affects whether or not a website browser stays or leaves, it is readable, compelling copywriting that encourages website visitors to linger longer. [Read more…]

12 Website Copywriting Secrets for Powerful Landing Pages

You’ve probably read them. Those never-ending web landing pages with website copywriting that draws you in with a promise, builds the vision, and inspires you to buy.

You know it’s first-rate copywriting. You’d love to be able to write like that and double or triple your product’s sales. What are the secrets? [Read more…]

5 Tips to Avoid the Worst Gambles with Website Copywriting

Company owners invest in eye-catching web layout and then fill the pages with all the facts about their products and services. They sometimes even invest time and dollars on a social media campaign to draw more visitors to their website.

But they often gamble with their investment of time and money by overlooking the most crucial element of web development: the copywriting. [Read more…]

3 Guidelines to Make Your Website Copywriting more Compelling

Many people approach website copywriting as if filling the page with self praise will convince clients that their company is the best at what they do and it’s time to open their wallets.  But take a step back and ask yourself ‘when was the last time you were convinced by a chest-thumping braggart?’

Also, as they struggle to tell their visitors how their company is top notch, they often take a peek at the competition’s websites for a dose of inspiration.

Then they wonder, “why do our visitors only stay a few seconds?”  There are three problems with this approach to website copywriting. [Read more…]

The Keyword Formula for Copywriting for SEO

If you want to boost your website’s position in the search engine rankings, you have implement copywriting for SEO the right way. [Read more…]

On-Page SEO Copywriting: The Recipe for Results

Your copywriting for SEO recipe for success starts with these ingredients:

1. Keyword research.

2. Review of competitors to figure out the blueprint for keyword success.

3. Copywriting that persuades and engages.

4. Sprinkling in keywords and phrases in the correct proportions and places.

5. Adding header tags, alt tags, titles and descriptions. [Read more…]

5 Easy Steps to Persuasive Website Copywriting

Why Website Copywriting?

Why do people create copy for websites?

There is only one logical reason. They want someone to read it.

So if websites are written to be read, why do most businesses make them so mind-numbingly boring? [Read more…]