How to Write a White Paper that Gets Read

White papers are, according the Content Marketing Institute, the third most popular content marketing tool. Why? Because they attract your target audience, build credibility and softly sell your business.

But a white paper is dead unless it gets read. [Read more…]

6 Ways to Build Trust You Can Profit From

A prospect needs to know, like and trust you before they become a client.   So how can you build trust more quickly? [Read more…]

Content Marketing Tactics Rated Top by Marketers

Content marketing is informative, and sometimes entertaining, content that’s written with a marketing purpose. It’s targeted to a specific audience and its sole purpose is to influence someone’s behavior.

The Content Marketing Institute interviewed marketers to determine the most preferred content marketing tactics and ranked the following in the top 10: [Read more…]

White Paper or E-Book: Which is Right for You?

The Content Marketing Institute interviewed marketers to determine the most preferred content marketing tactics. The #5 money making tactic is the e-book.

What Makes White Papers and E-Books  Similar?

Sometimes it’s hard to decide which one is best for your marketing purposes. Why? Well, both have a lot in common. [Read more…]

Warm Up Prospects with a White Paper

You’ve got some qualified prospects and your company can do an amazing job for them. But the sale is stalled.

What’s the problem? Your prospect has never worked with your company before. They don’t know how good you are. So how do you push them over the decision-making hurdle and into the fold with other satisfied clients? [Read more…]