Why Tweet for Business?

Isn’t Twitter a place where people talk about what they had for breakfast? That’s a common perception.

Breakfast on Twitter

Tweet about breakfast

To discover how much truth there was to it, I went on Twitter and put in #breakfast. For those unfamiliar with Twitter, you use the hash tag symbol to search for tweets that include a particular word. It turns out there’s a lot of information about what people had for breakfast. A few tasty bites from this morning include pumpkin pancakes, oatmeal with dried cranberries, and the nutritious and delicious Halloween favorite, Reese’s Peanut Butter Cups.

Enough about breakfast. There’s a lot more going on on Twitter. And it has to do with building your business. [Read more…]

Content Marketing Tactics Rated Top by Marketers

Content marketing is informative, and sometimes entertaining, content that’s written with a marketing purpose. It’s targeted to a specific audience and its sole purpose is to influence someone’s behavior.

The Content Marketing Institute interviewed marketers to determine the most preferred content marketing tactics and ranked the following in the top 10: [Read more…]