WARNING: Before You Start a Blog READ THIS

You’re on the starting blocks ready power forward into blog creation. You’re all fired up about a blog’s ability to attract prospects to your website and convert them into clients. You understand that a blog can help your website to scale the search engine rankings, and also provide a forum to show what you know and build credibility. [Read more…]

Boost Your SEO Rankings with Article Marketing

The Challenge of Backlinks

If you’re trying to move your website up in the search engine rankings, you’ve probably discovered that one of the most difficult challenges is building back links. [Read more…]

How to Generate Backlinks for SEO

generate backlinks for seoThe phone rings. It’s a prospect called Sally Rich. You’ve never heard the name before. She found you. Your website lured her in. Then it engaged and persuaded her. Sally is ready to talk business.

Wouldn’t life be easier if it worked this way?

How do you do it? The first step is to get found. I know. That’s easier said than done. As of September 2011, Google was indexing close to 48 billion web pages. [Read more…]

How to Write a Press Release That Gets Published

How to get a press release published is a mystery to many business people. While there are publicity stunts you can orchestrate to gain attention, most media coverage starts with the age-old press release. But most people don’t know how to write them. [Read more…]

Why Tweet for Business?

Isn’t Twitter a place where people talk about what they had for breakfast? That’s a common perception.

Breakfast on Twitter

Tweet about breakfast

To discover how much truth there was to it, I went on Twitter and put in #breakfast. For those unfamiliar with Twitter, you use the hash tag symbol to search for tweets that include a particular word. It turns out there’s a lot of information about what people had for breakfast. A few tasty bites from this morning include pumpkin pancakes, oatmeal with dried cranberries, and the nutritious and delicious Halloween favorite, Reese’s Peanut Butter Cups.

Enough about breakfast. There’s a lot more going on on Twitter. And it has to do with building your business. [Read more…]

How to Write a White Paper that Gets Read

White papers are, according the Content Marketing Institute, the third most popular content marketing tool. Why? Because they attract your target audience, build credibility and softly sell your business.

But a white paper is dead unless it gets read. [Read more…]

What Should You Test in Email Marketing?

Top 5 Things to Test in E-Mail Marketing

According to an article in The Marketing Report, the top 5 things to test in email marketing are: [Read more…]

Stay Top of Mind–Start an E-Newsletter

You’re working hard to direct traffic to your website. You’re offering juicy content. You’re luring prospects in with a ‘bait’ piece –- a free report, an informative video, a webinar.

But how do you turn your website traffic into customers? [Read more…]

6 Ways to Build Trust You Can Profit From

A prospect needs to know, like and trust you before they become a client.   So how can you build trust more quickly? [Read more…]

Testimonials That Sell for You

If you’ve been following my blog posts, you know that the Content Marketing Institute interviewed marketers to determine the most preferred content marketing tactics. Testimonials ranked as the 7th most popular tactic.

There’s a simple reason for this. They work! [Read more…]