3 Tips for Marketing to Family Caregivers Online

I’ve written before that the traditional ways of marketing to family caregivers need to be supplemented.  Since they’re looking for information online, it’s time to try some new tactics.  Here are three online tactics you should add to your marketing mix.

A Blog: the Food of the Social Media Party

You can’t just chat on social media websites and expect results.  After all, when you invite people to a party, just getting the people together is not enough.  Usually you provide refreshments and perhaps entertainment.  The same is true online. [Read more…]

What Should You Test in Email Marketing?

Top 5 Things to Test in E-Mail Marketing

According to an article in The Marketing Report, the top 5 things to test in email marketing are: [Read more…]

Stay Top of Mind–Start an E-Newsletter

You’re working hard to direct traffic to your website. You’re offering juicy content. You’re luring prospects in with a ‘bait’ piece –- a free report, an informative video, a webinar.

But how do you turn your website traffic into customers? [Read more…]

Content Marketing Tactics Rated Top by Marketers

Content marketing is informative, and sometimes entertaining, content that’s written with a marketing purpose. It’s targeted to a specific audience and its sole purpose is to influence someone’s behavior.

The Content Marketing Institute interviewed marketers to determine the most preferred content marketing tactics and ranked the following in the top 10: [Read more…]