Build Your Sales with Case Studies for Seniors

Case Studies Sell

Feed your prospects’ imagination with case studies (also known as stories), and your revenues will grow fatter.

The power of a case study is that it goes beyond telling family caregivers and seniors what you do. It shows them. It engages them. A case study simply explains the problem, shows how your product or service solved it, and describes the results achieved. [Read more…]

6 Ways to Build Trust You Can Profit From

A prospect needs to know, like and trust you before they become a client.   So how can you build trust more quickly? [Read more…]

Content Marketing Tactics Rated Top by Marketers

Content marketing is informative, and sometimes entertaining, content that’s written with a marketing purpose. It’s targeted to a specific audience and its sole purpose is to influence someone’s behavior.

The Content Marketing Institute interviewed marketers to determine the most preferred content marketing tactics and ranked the following in the top 10: [Read more…]

How to Create a Case Study that Sells

Case StudiesA client asked me to review a bunch of case studies he’d written and give some pointers. They were written well. The grammar and the language were good. But there was a problem. The case studies were not written to be read.

I know that sounds outrageous, and obviously my client intended that prospects would read his case studies, but they just weren’t engaging. They made my eyes glaze over. And, sadly, this is fairly common. [Read more…]