5 Factors That Can Ruin Your Blog’s Traffic

by Jake Magleby

Blog TrafficSite traffic is the gold of the Internet. Without it, no matter how great your blog’s content or design, your site will sit unappreciated and unseen. Don’t let your hard work go to waste. Whether you are a new blogger or a veteran webmaster, you can learn the keys to driving great traffic to your website. Here are several factors that can ruin your blog’s traffic, and how you can turn it around.

1.  Ineffective Post Titles

The titles of your posts are critical to getting people to read your content. Your title is the hook that draws the reader in and gets them to click your link. If your title is vague, general, irrelevant, or boring, you will lose traffic—even if the content itself is amazing. This is why it is so important to take time to craft an effective and catchy title. Don’t spend all your time writing a high-quality post only to create a lazy title at the last minute.

The best titles are specific, unique, urgent, arouse curiosity, and provide value to the reader. A good rule of thumb is: If the reader has to see the content to understand the title, the title is ineffective. You should also be wary of using clever or cute titles. Though they are fun, they are often hard to optimize and are less specific and informative. Since your titles will be seen in the search results and feed readers, you need to make them grab your reader right away, without getting bogged down in vague, clever quips. [Read more…]

6 Compelling Reasons To Start Guest Blogging Now

guest bloggingWhen I mention that I’ve been guest blogging for some of my clients, I sometimes get a blank stare from business associates.  This tells me that while guest blogging is a hot topic in the internet and content marketing community, many business people are unaware of its potential.

Here are six reasons why you should be guest blogging. [Read more…]

Online Marketing Consultants: Unleash the Power of Blogging

Online marketing consultants and other business owners: are you ready to commit to blogging more consistently in the coming year?web marketing from veer

It’s Sunday afternoon and instead of sitting in comfy armchair with two cats on my lap (yes—they find a way to fit), I’m blogging. That’s because I’m in training for my new year’s resolution which is to blog once a week. There are to be no excuses, and I’m starting to build my blogging muscles now! [Read more…]

3 Tips for Marketing to Family Caregivers Online

I’ve written before that the traditional ways of marketing to family caregivers need to be supplemented.  Since they’re looking for information online, it’s time to try some new tactics.  Here are three online tactics you should add to your marketing mix.

A Blog: the Food of the Social Media Party

You can’t just chat on social media websites and expect results.  After all, when you invite people to a party, just getting the people together is not enough.  Usually you provide refreshments and perhaps entertainment.  The same is true online. [Read more…]

WARNING: Before You Start a Blog READ THIS

You’re on the starting blocks ready power forward into blog creation. You’re all fired up about a blog’s ability to attract prospects to your website and convert them into clients. You understand that a blog can help your website to scale the search engine rankings, and also provide a forum to show what you know and build credibility. [Read more…]

10 Reasons Blogs are Good for Business

BlogAccording to the Content Marketing Institute blogging is the #1 content marketing tactic. Why? Here are 10 reasons…..in no particular order. [Read more…]

7 Business-Boosting Reasons to Use Content Marketing

tv versus content marketingTraditional marketing is fading from the stage as content marketing takes the spotlight.

In the old days marketing professionals placed ads on TV, in magazines and newspapers.  They sent mailings to prospects, and, perhaps, put up some neon signs.

Marketers interrupted people with their messages.  For example, while you were engrossed in the unfolding plot of a TV suspense movie, a commercial suddenly intruded starring a fresh-faced woman with perfectly aligned, white teeth, who was peddling toothpaste.

You’re right – that still happens, but many companies have discovered that content marketing, which has blossomed in the Internet’s fertile ground, boosts their return on investment. [Read more…]

Content Marketing Tactics Rated Top by Marketers

Content marketing is informative, and sometimes entertaining, content that’s written with a marketing purpose. It’s targeted to a specific audience and its sole purpose is to influence someone’s behavior.

The Content Marketing Institute interviewed marketers to determine the most preferred content marketing tactics and ranked the following in the top 10: [Read more…]