How to Generate Backlinks for SEO

generate backlinks for seoThe phone rings. It’s a prospect called Sally Rich. You’ve never heard the name before. She found you. Your website lured her in. Then it engaged and persuaded her. Sally is ready to talk business.

Wouldn’t life be easier if it worked this way?

How do you do it? The first step is to get found. I know. That’s easier said than done. As of September 2011, Google was indexing close to 48 billion web pages.

So finding your website is like looking for a specific blade of grass in a field. That’s why there are search engines to help, and your job is to boost your website up the ladder in the search engine results pages (SERPS). After all, to get any real action you need to be in spot 1, 2 or 3.

And while I’m sure you’d like to know the secret formula that Google uses rank their results, you’ll never know. And even if you could peek into the closely guarded vault that secures their recipe for search engine results, the ingredients could change tomorrow. So forget about that. Think about what Google wants—-to help their users find the content they are seeking.

You Need to Generate Backlinks for SEO

Translation: you need to write quality content that intrigues your target audience. Then, to prove that you’ve done a great job, you need to attract quality backlinks—links from high caliber websites. And you can no longer do this the old-fashioned way, by exchanging links with people in your network. Google’s on to that. They’re looking for one-way backlinks.

At this point I usually hear someone sigh and say “that’s not easy.” That’s exactly what Google is counting on. You can’t fake it. This is how the cream rises to the top. And this is why article marketing needs to be part of your content marketing arsenal. It’s one of the most efficient ways to build backlinks.

What is Article Marketing?

Article marketing is writing articles and publishing them in article directories such as EzineArticles, GoArticles, and ArticleBase. Here are the steps:

1. Create a well-written article that conforms to the article directory’s editorial guidelines.

2. Post the article in the article directories.

3. Fill out a resource box. That’s where you get to do a little self promotion and add a link to your website.

4. Now the article directory reviews your article. If it meets their guidelines, they publish it. If not, they tell you what the problem is so you have the opportunity to correct it and resubmit your article.

5. Online publishers find your article and republish it on their websites. They are obligated to include your resource box that includes the link to your website. Backlinks!

So you get backlinks from the article directory and anyone who publishes it.

Social Networking

To help people find your article, link to it from your social networks.

Link Building Services

Got a few dollars? Subscribe to a link building services such as My Article Network or Unique Article Wizard. These services help to submit your articles to thousands of blogs. Please search for reviews of these services and read them before making a decision. You need to make sure your articles are only published on quality sites.

Hire an SEO Copywriter

If you need help with search engine optimization, call Carolyn Frith Marketing now at 610-340-0622 for your free 30-minute, no-obligation consultation or email


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