The B2B Content Map Template

You have completed your persona research. Now you have a full understanding of your target market and the questions they ask related to your product category.

Now what? It’s time to create a content map.

A content map is a list of the questions that your prospects ask during their buying journey mapped to content topics that provide the answers. It ensures that you create content that’s useful to your target audience.

Use the content map template below as a guide to create your own.

B2B Content Map Template

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