Consumer Products Website Copywriter

I bring a ¼ century’s experience in consumer products to the table.

Kitchen and Bath Website Copywriter

Website Copywriting Turns Browsers into Buyers: Discover How a Website Copywriter Can Turbo-Charge Your Results 

                  
There’s no need for expensive direct mail or advertising.  No need to let your time get sucked into the vacuum of time-consuming networking and cold calling. You can transform your web pages into magnets for search engines, star on the first page of Google, capture leads and convert browsers to buyers.  All you need is website copywriting.

Website Copywriting: Make it a Priority

There are three building blocks to creating a site that works hard.  

First there’s the technology to assure it runs smoothly – web pages load in a split second, links sprint to their destinations, and leads are captured and securely locked down.

Then there’s the pretty stuff – the branding, eye candy and visual cues.

And finally there’s website copywriting.  

Or, at least, that’s the way most people attack the challenge. They hire the web developer, the web designer and, at a last minute, they hire the website copywriter. But that’s not the way it should be.

Website Copywriting: How Many Tackle It

People tend to obsess over technology and design long before they wake up to the need for website copywriting. They may even decide not to hire a website copywriter. In that case they fill the pages with copy that’s cut and pasted from a couple of old brochures, or spewed out by whoever has a few free hours to string words together like sausages.

In the rush to meet the launch deadline the company’s goals of attracting, engaging and persuading web visitors are all but forgotten. As a website copywriter, I turn that process on its head.

Website Copywriting Comes First

I put magnetic website copywriting first. So why do you need a website copywriter?

Website Copywriting Engages and Persuades

A website copywriter can revitalize your site, or create a new one that engages and converts.  My web copywriting process includes the following.

•   Interviewing you to discover the following.
  • Your goals for your site.
  • How your product or service can improve your prospects’ lives.
  • Why your prospects are better off buying from you than your competitor.
  • Your prospects’ hopes, dreams and fears.
  
  
• Assuring your web-page headers and navigation labels clearly point web visitors in the right direction so they flow smoothly to their destination.

• Creating website copywriting that captivates your prospects, taps into their emotions, arouses their interest and compels them to inquire or buy.

• Copywriting for the way people scan on the web.  Copywriting that sizzles with crisp headlines, snappy sub-heads and welcome white space.

• Peppering your web pages with testimonials, guarantees, and case studies to build your company’s credibility.

• Advising you on web content that demonstrates your expertise and generates leads.  And then creating it: white papers, tip sheets, blogs and more.

Website Copywriting Gets Your Website Found

How can a website copywriter convince search engines to boost the rankings for your web pages?

After creating copywriting that engages people, I optimize for search engines.  After all what’s the point of a web pages that no one can find it? And why be found if your site doesn't capture the imagination and hold your visitors’ attention. 

You could, of course, attract web visitors with online ads and Google AdWords. But why?  That means you’d have to pay for traffic every month. Forever. 

Website Copywriting Boosts Rankings and Builds Trust

People are more likely to trust the sites that appear ‘organically’ (the unpaid web search engine results) and believe they are more relevant to their search. So you need a website copywriter who knows how to write to climb the search engine rankings. 

What is Website Copywriting for Search Engine Optimization?

What does a website copywriter do to win the battle for first page on the search engine rankings?

It starts with keyword research.  That means a website copywriter sifts through hundreds of relevant keywords to find the golden nuggets that drive traffic, build profits, and are not overly competitive. The goal is to find keywords where each of your web pages has a fighting chance to ascend to the first page of Google, Yahoo and Bing.

My website copywriter services include checking out your competition to discover the blueprint for success. After all, whoever is perched at the top of the search rankings on your chosen keyword phrase must be doing something right! Then I use this blueprint and the best practices for SEO website copywriting to sprinkle keywords into your web pages in just the right proportions.  I add header tags and alt tags so the search engines can cruise easily through your site's pages and find your keywords. 

Website copywriting also includes creating a keyword-rich, persuasive titles and descriptions for your web page. That’s what your prospects see in the search engine results.

Website Copywriting to Build a Bigger Website

The search engines look at site page count. Bigger is better. It’s just one part of their complex algorithms that decide which web page is crowned in the number one spot.  So you have to develop a plan to build out your site's content.  My website copywriting services include content development such as blogging, white papers, tip sheets, e-zines, case studies, videos and more. 

Beyond the Website with SEO Web Copywriting

My website copywriter services include writing articles that are published on article directories and blogs across the Internet. This helps build backlinks which are now more important to search engine optimization than on-page optimization.  The search engines see backlinks and votes for the popularity of your web pages.  So to rise to the top, and stay there, you need a plan to build your links.  

Back to Technology and Design

Finally, I work with a virtual team of experts to:

•    design for visual appeal that reflects your company’s image and reinforces your message; and
•    implement technology for a smooth-running site.

Do you need a website copywriter to enliven your site and transform it into a magnet for search engines? Check out our website copywriting packages.  Or call NOW at 610-340-0622 or email cfrith@carolynfrith.com.  

© Carolyn Frith Marketing, LLC, 2011.
Marketing consultant and copywriter serving the Greater Philadelphia Area and beyond.

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