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How a Marketing Plan Increases Your Profits:
Making the Most of Limited Time and Budgets
Business and marketing managers in small to medium-sized companies often develop marketing tactics on a just-in-time or as-needed basis. This may produce the sales and profitability results sought in the early years, but is likely not optimal. At some point sales and market share may plateau, or worse, decline.
The path to greater sales and profitability is a simple, well-thought-out marketing plan.
Besides lackluster sales and profitability, other problems plague companies without marketing plans:
Managers tend to react to market needs as they occur rather than anticipating and planning for them. This produces a last-minute frenzy of activity surrounding events such as trade shows and holiday promotions. It does not, however, produce maximum results.
How a Marketing Plan Increases Your Profits:
Making the Most of Limited Time and Budgets
Business and marketing managers in small to medium-sized companies often develop marketing tactics on a just-in-time or as-needed basis. This may produce the sales and profitability results sought in the early years, but is likely not optimal. At some point sales and market share may plateau, or worse, decline.
The path to greater sales and profitability is a simple, well-thought-out marketing plan.
Besides lackluster sales and profitability, other problems plague companies without marketing plans:
Managers tend to react to market needs as they occur rather than anticipating and planning for them. This produces a last-minute frenzy of activity surrounding events such as trade shows and holiday promotions. It does not, however, produce maximum results. 
Some advertisements, direct response letters and more begin their creation based on the “idea of the day” but are never finished because another fire drill takes priority. 
Brochures, web pages and other materials created without appropriate planning often don’t include the most effective copy, artwork or format. Therefore, they don’t work as hard as they should.
Economies from re-purposing copy or artwork from, for example, a catalog and web page are rarely realized. 
Consistency of timing and marketing messages is lost, undermining brand awareness and preference. 
Time and money dry up before some important initiatives, such as a new website or merchandising system, have been funded or resourced.
Because of poor communications between marketing, sales, customer service and other departments as promotions are rushed to market, the necessary support is lacking to make a marketing initiative a success.Discover how creating a marketing plan can put your company on the path to success. Sign up now to receive your FREE copy of "How a Marketing Plan Increases Your Profits: Making the Most of Limited Time and Budgets."
Carolyn Frith Marketing, LLC, Phoenixville, PA. Marketing consultant and copywriter serving the Greater Philadelphia Area and beyond.
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