Building Sales with Words that Work
WHAT CAN FACEBOOK DO FOR MY BUSINESS?
Any smart business owner carefully considers the pros and cons of a marketing expense before committing the resources to begin it. Despite the buzz around Facebook and social media generally, this question still must be asked seriously to ensure that your business actually benefits from a Facebook Marketing campaign.
So, should you invest in Facebook marketing?
If you would like more customers, then the short answer is:
Yes.
Here’s why.
Let’s run some numbers:
Facebook gained 200 million users worldwide within a year of its launch.
It now has over 600 million active users (Business Insider, January 2011), who generate 138.9 million+ monthly unique visits from the U.S. alone.
In August 2010 41.6% of U.S. citizens had a Facebook account (Social Media Today).
August, 2010?
That’s ancient history in the social media sector, meaning the number of users and size of the opportunity is much greater now and is showing no signs of slowing down.
Facebook is being adopted into people’s home’s like TV was back in the 70’s, except at a much faster rate.
In 2011, Facebook represents one of the best marketing platforms to:
Find large numbers of potential customers
Get your business known, liked and talked about
Find out what your market really wants and how to sell it to them
Build a loyal following who are receptive to your offers
Other online marketing methods such as organic search engine rankings, paid traffic and banner advertising are effective and still work, however, Facebook is quickly becoming a worldwide internet powerhouse and it simply cannot be ignored.
If you aren’t taking advantage of it, you can rest assured your competitors will be. So get started by downloading our FREE 17-page report ' Ultimate Facebook Fan Page Marketing Plan.
Carolyn Frith Marketing, LLC, Phoenixville, PA. Marketing consultant and copywriter serving the Greater Philadelphia Area and beyond.
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