Video Email Marketing - It's More Personal

You can reach out to your customers and prospects cost effectively with email marketing and to keep your company top-of-mind, especially if you send valuable information or special offers.  But with all the emails that pile up, many on the receiving end are quick to hit the "delete" button.  So, how do you cut through the clutter and add a more personal touch?  The answer is video email marketing.

Video email marketing enables you to talk directly to your prospect and start to develop a relationship with them.  You begin to brand yourself and earn their trust. 

And it’s become remarkably easy and affordable to do.  If you can record an email and hit the send button, you can make it happen.  OK—so you find the idea of making a video a bit scary.  Don’t worry.  That’s why there’s a “delete” button and editing software.  Record and record again until you feel comfortable with the results.  Or, simply edit, and send the good stuff.

And if you don't even know where to start, Carolyn Frith Marketing, can guide you through the process and write your script.  Her partners and videography can complete the job.  Just tell us your objectives, we make it happen and you reap the results.

What Should You Test in Email Marketing?

According to an article in The Marketing Report, the top 5 things to test in e‐mail marketing are:

1. The landing page -- this is the page built specifically to address the current promotion.

2. The subject line.

3. HTML (pretty emails) vs. text (words only).

4. Personalized with name vs. non‐personalized.

5. Long versus short copy.

In my experience, you get the quickest return for the least effort with a subject line test. Set up an A/B split.  Thats' where you send half your emails out with one subject line and half with another.  Don't change anything else.  I have seen A/B splits where one subject line out pulled another by more than 50% as measured in click‐throughs. HTML can out pull text by 20% or even more. But in some cases, there is no lift in response.


For a free 30-minute consultation on email marketing, contact Carolyn Frith Marketing, LLC at 610-340-0622 or email cfrith@carolynfrith.com.

© Carolyn Frith Marketing, LLC, 2011.
Marketing consultant and copywriter serving the Greater Philadelphia Area and beyond.

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