5 Everyday B2B Sales Problems that Content Marketing Solves

potato chip marketing

by Carolyn Frith

A potato chip. A jet engine.

While it’s competitive and costly to market potato chips, most marketers would agree that it’s far less complicated than marketing a jet engine. Why?

The key to potato chip marketing is massive exposure. So you could, perhaps, use good old-fashioned TV advertising to create awareness and convince customers to buy. But you don’t have to worry much about educating the consumer. Some may skim through the nutritional information. Most consumers, however, in potato chip buying mode are likely laser-focused on treating their taste buds to a flavor-rich wake up call. They buy a bag, rip it open, munch on some chips, and if all goes well, get hooked and buy again.

On the other hand, whether it’s a jet engine, information technology solution, professional service, 3D laser scanner or some other business to business (B2B) product or service, marketing B2B is a labyrinth of challenges.

Luckily, for B2B marketers today, content marketing is form-fitted to solve B2B marketing problems. [Read more…]