5 Factors That Can Ruin Your Blog’s Traffic

by Jake Magleby

Blog TrafficSite traffic is the gold of the Internet. Without it, no matter how great your blog’s content or design, your site will sit unappreciated and unseen. Don’t let your hard work go to waste. Whether you are a new blogger or a veteran webmaster, you can learn the keys to driving great traffic to your website. Here are several factors that can ruin your blog’s traffic, and how you can turn it around.

1.  Ineffective Post Titles

The titles of your posts are critical to getting people to read your content. Your title is the hook that draws the reader in and gets them to click your link. If your title is vague, general, irrelevant, or boring, you will lose traffic—even if the content itself is amazing. This is why it is so important to take time to craft an effective and catchy title. Don’t spend all your time writing a high-quality post only to create a lazy title at the last minute.

The best titles are specific, unique, urgent, arouse curiosity, and provide value to the reader. A good rule of thumb is: If the reader has to see the content to understand the title, the title is ineffective. You should also be wary of using clever or cute titles. Though they are fun, they are often hard to optimize and are less specific and informative. Since your titles will be seen in the search results and feed readers, you need to make them grab your reader right away, without getting bogged down in vague, clever quips. [Read more…]