What’s Next for Google After Hummingbird?

Google HummingbirdBy guest author, Jake Magleby

For its 15th birthday Google gave itself a present — a brand new search engine algorithm. On September 27, 2013 Google announced the new Hummingbird algorithm. This update caught many people off guard, although Google had already been using the new algorithm for about a month by the time of the announcement.

Hummingbird was a subtle change for those less familiar with the intricate workings of Google. But for site moderators, the change meant a lot. [Read more…]