How to Make your Website the Center of Your Marketing Universe

Websites are more important than ever. Is yours doing its job?

Your prospects carry your website in their pocket or their purse. They can look at it in the grocery line, on the sidelines of a baseball field, while on a train, waiting for a doctor, or lying in bed. Your website now has the ability to interact with the people you want to reach any time of day or night, almost anyplace they are.

Can you say the same for a brochure? An ad? A radio spot?

That’s why I like to say your website should be the center of your marketing universe. It’s an essential — and always-accessible — hub that allows prospects to get to know what you offer, and what makes your company unique. [Read more…]