Why Internet Marketing Doesn’t Work

Are you, like many other business people, frustrated with Internet marketing?  When Internet marketing doesn’t work, some business people think they’ve purchased a lemon and simply walk away from it.

It’s sad because it’s possible some of the tactics they were using could have been effective, but they just needed to complement them with other Internet marketing initiatives. [Read more…]

Google AdWords Campaign Management: How to Get More For Less

Google AdWords Campaign ManagementThis week a business associate, let’s call him Bob, asked me for some advice on his company’s Google AdWords campaign management. He was concerned because he had seen a sudden drop off in traffic in the last few months.  When Bob had questioned Google about what to do about the problem, their answer was to increase spending.  Hmm–totally ignoring the concept of value. [Read more…]

What My Cat Can Teach You about Internet Marketing

by Carolyn Frith

Sometimes I need a break from Internet marketing to do something completely different.  So every weekend I volunteer in the cat room at Main Line Animal Rescue.  I cuddle and play with cats, socializing them in hopes of preparing them for their new homes.  It’s a tough job, but someone has to do it.

mozarts faceI had no plans to bring a cat home with me.  After all, my husband thought our clan of three was sufficient….until he came with me one weekend and met a cat I’d fallen in love with.  He too fell in love and Mozart moved in.

It turns out Mozart can teach us all a thing or two about Internet marketing. [Read more…]

How to Shortcut Your Sales Cycle with Internet Marketing Strategies

internet marketing strategiesIn the early 90’s the Internet marketing strategies of today did not exist.  Websites were simply static, online brochures.  But in the era of Web 2.0 your company can now create a website that interacts with users.  You can build online communities and share content from blog posts and white papers to videos and webinars.  In the process you can foster relationships, build trust, demonstrate value and lead prospects to the point where they want to buy.

Web 2.o is to marketing what the industrial revolution was to manufacturing. In the industrial revolution machine tools enabled high precision, mass reproduction and efficiencies that reduced cost. From textiles to transportation systems, it revolutionized the way things were produced.  It destroyed the old way of doing things. [Read more…]