5 Factors That Can Ruin Your Blog’s Traffic

by Jake Magleby

Blog TrafficSite traffic is the gold of the Internet. Without it, no matter how great your blog’s content or design, your site will sit unappreciated and unseen. Don’t let your hard work go to waste. Whether you are a new blogger or a veteran webmaster, you can learn the keys to driving great traffic to your website. Here are several factors that can ruin your blog’s traffic, and how you can turn it around.

1.  Ineffective Post Titles

The titles of your posts are critical to getting people to read your content. Your title is the hook that draws the reader in and gets them to click your link. If your title is vague, general, irrelevant, or boring, you will lose traffic—even if the content itself is amazing. This is why it is so important to take time to craft an effective and catchy title. Don’t spend all your time writing a high-quality post only to create a lazy title at the last minute.

The best titles are specific, unique, urgent, arouse curiosity, and provide value to the reader. A good rule of thumb is: If the reader has to see the content to understand the title, the title is ineffective. You should also be wary of using clever or cute titles. Though they are fun, they are often hard to optimize and are less specific and informative. Since your titles will be seen in the search results and feed readers, you need to make them grab your reader right away, without getting bogged down in vague, clever quips. [Read more…]

What’s Next for Google After Hummingbird?

Google HummingbirdBy guest author, Jake Magleby

For its 15th birthday Google gave itself a present — a brand new search engine algorithm. On September 27, 2013 Google announced the new Hummingbird algorithm. This update caught many people off guard, although Google had already been using the new algorithm for about a month by the time of the announcement.

Hummingbird was a subtle change for those less familiar with the intricate workings of Google. But for site moderators, the change meant a lot. [Read more…]

6 Compelling Reasons To Start Guest Blogging Now

guest bloggingWhen I mention that I’ve been guest blogging for some of my clients, I sometimes get a blank stare from business associates.  This tells me that while guest blogging is a hot topic in the internet and content marketing community, many business people are unaware of its potential.

Here are six reasons why you should be guest blogging. [Read more…]

How to Make your Website the Center of Your Marketing Universe

Websites are more important than ever. Is yours doing its job?

Your prospects carry your website in their pocket or their purse. They can look at it in the grocery line, on the sidelines of a baseball field, while on a train, waiting for a doctor, or lying in bed. Your website now has the ability to interact with the people you want to reach any time of day or night, almost anyplace they are.

Can you say the same for a brochure? An ad? A radio spot?

That’s why I like to say your website should be the center of your marketing universe. It’s an essential — and always-accessible — hub that allows prospects to get to know what you offer, and what makes your company unique. [Read more…]

Website Copywriting Tips from Warren Buffett

typing veerby Carolyn Frith

If your website copywriting was as engaging as Warren Buffett’s communications, do you think your website’s visitors might hang out longer on your website?  What are his communication secrets? How can you steep your website copywriting in them and make it more magnetic?

To find out, read on. [Read more…]

Online Press Release Distribution No Longer Helps SEO. True or False?

A well-worn Internet marketing tactic is to distribute press releases through an online distribution service that syndicates your press release to a myriad of news websites. If it’s well-written and news-worthy, you’ll be rewarded with online publicity and hundreds of links back to your website.

Link-Building with Press releases for SEOEach link acts as a vote telling Google there’s cool stuff on your website. These votes help Google separate the wheat from the chaff, and help your website to climb the search-engine-results’ ladder.

Recently, however, there’s been a lot of chatter online as to whether press release distribution still makes sense. [Read more…]

Why Internet Marketing Doesn’t Work

Are you, like many other business people, frustrated with Internet marketing?  When Internet marketing doesn’t work, some business people think they’ve purchased a lemon and simply walk away from it.

It’s sad because it’s possible some of the tactics they were using could have been effective, but they just needed to complement them with other Internet marketing initiatives. [Read more…]

Google AdWords Campaign Management: How to Get More For Less

Google AdWords Campaign ManagementThis week a business associate, let’s call him Bob, asked me for some advice on his company’s Google AdWords campaign management. He was concerned because he had seen a sudden drop off in traffic in the last few months.  When Bob had questioned Google about what to do about the problem, their answer was to increase spending.  Hmm–totally ignoring the concept of value. [Read more…]

What My Cat Can Teach You about Internet Marketing

by Carolyn Frith

Sometimes I need a break from Internet marketing to do something completely different.  So every weekend I volunteer in the cat room at Main Line Animal Rescue.  I cuddle and play with cats, socializing them in hopes of preparing them for their new homes.  It’s a tough job, but someone has to do it.

mozarts faceI had no plans to bring a cat home with me.  After all, my husband thought our clan of three was sufficient….until he came with me one weekend and met a cat I’d fallen in love with.  He too fell in love and Mozart moved in.

It turns out Mozart can teach us all a thing or two about Internet marketing. [Read more…]

How to Shortcut Your Sales Cycle with Internet Marketing Strategies

internet marketing strategiesIn the early 90’s the Internet marketing strategies of today did not exist.  Websites were simply static, online brochures.  But in the era of Web 2.0 your company can now create a website that interacts with users.  You can build online communities and share content from blog posts and white papers to videos and webinars.  In the process you can foster relationships, build trust, demonstrate value and lead prospects to the point where they want to buy.

Web 2.o is to marketing what the industrial revolution was to manufacturing. In the industrial revolution machine tools enabled high precision, mass reproduction and efficiencies that reduced cost. From textiles to transportation systems, it revolutionized the way things were produced.  It destroyed the old way of doing things. [Read more…]