White Paper or E-Book: Which is Right for You?

The Content Marketing Institute interviewed marketers to determine the most preferred content marketing tactics. The #5 money making tactic is the e-book.

What Makes White Papers and E-Books  Similar?

Sometimes it’s hard to decide which one is best for your marketing purposes. Why? Well, both have a lot in common. [Read more…]

Warm Up Prospects with a White Paper

You’ve got some qualified prospects and your company can do an amazing job for them. But the sale is stalled.

What’s the problem? Your prospect has never worked with your company before. They don’t know how good you are. So how do you push them over the decision-making hurdle and into the fold with other satisfied clients? [Read more…]

Seven Sales-Sizzling Reasons to Blog to the Senior Market

Marketing to SeniorsSome people think that blogging is a bit too new-fangled to be used effectively form marketing products or services to seniors. Not true. Here’s why. [Read more…]

Website Copywriting: Secrets of a Money-Making Home Page

Why does website copywriting matter?

Your website copywriting is critical because website is likely the hub of your marketing program. But website visitor interest is fleeting. You’ve got less than 10 seconds to engage them. That’s it. But if your website copywriter answers these questions, you’ll be well on your way. [Read more…]

Power Up Your Copywriting with Short Phrases

Here’s a collection of little phrases that can add punch and power to your copywriting projects: [Read more…]

Copywriting: Three Proven Ways to Create a Sense of Urgency

Copywriting that encourages your prospects to act now instead of later, increases response rates. [Read more…]

Copywriting: The Truth About Long and Short Copy

Your copywriting needs vary. Sometimes you want your copywriter to give you short, snappy copy — on a billboard for example.  But there are others when you want long copy: [Read more…]