Marketing to Seniors: Get Found Online

When you’re marketing to seniors, you often need to attract the family caregiver since they influence many of the buying decisions. Since the family caregiver is now seeking information online, you can’t rely just on referral sources. You need to find a place where you can start a conversation directly with seniors and their caregivers. This means having a strong web presence so they can find you and understand how you can help them.

Here are three steps for getting found online: [Read more…]

Marketing to Family Caregivers Online

Marketing to Seniors OnlineYou’re marketing to family caregivers because they influence or make a lot of the decisions seniors make.  Since the family caregiver is seeking information online, you need to have a strong web presence.  A persuasive, engaging website with a compelling call to action is the engine for your online marketing programs. [Read more…]

Warning–Do this First or Fail at SEO

SEOAs a business involved in caring for seniors or providing assistive products to them, you have to make it easy for people to find your website. Why? Because many family caregivers live a long distance from their loved ones. They’re not going to be paging through the Yellow Pages or local newspapers when they’re looking for help. The most logical place for them to turn is the Internet. [Read more…]

4 Reasons to Use Seminars for Marketing to Seniors

Seminars to SeniorsSpeaking in front of groups is a tool that can power up results when marketing to seniors. What should you talk about? Any subject you have expertise in that is of interest to seniors, family caregivers, or your referral partners—keeping seniors safe at home, how to help seniors with various health conditions, financial planning for seniors, and much more. Here are four reasons why it’s time to conquer your fears (or find someone else who loves the spotlight). [Read more…]

Build Your Sales with Case Studies for Seniors

Case Studies Sell

Feed your prospects’ imagination with case studies (also known as stories), and your revenues will grow fatter.

The power of a case study is that it goes beyond telling family caregivers and seniors what you do. It shows them. It engages them. A case study simply explains the problem, shows how your product or service solved it, and describes the results achieved. [Read more…]

Social Media Helps Break Through Denial with Seniors

It Starts with Listening

Marketing to SeniorsIt takes conversation, listening, intimacy and trust to break through denial in seniors. Mostly listening. This process used to have to be done one to one which is why so many companies marketing products and services for seniors relied on their referral sources. [Read more…]

SEO Website Copywriting for Results

Why Website Copywriting is Critical

Your website is the face of your organization’s online presence. Why squander your website investment by not optimizing your website copywriting for engagement, persuasion and search engine optimization?

While the look and feel affects whether or not a website browser stays or leaves, it is readable, compelling copywriting that encourages website visitors to linger longer. [Read more…]

WARNING: Before You Start a Blog READ THIS

You’re on the starting blocks ready power forward into blog creation. You’re all fired up about a blog’s ability to attract prospects to your website and convert them into clients. You understand that a blog can help your website to scale the search engine rankings, and also provide a forum to show what you know and build credibility. [Read more…]

12 Website Copywriting Secrets for Powerful Landing Pages

You’ve probably read them. Those never-ending web landing pages with website copywriting that draws you in with a promise, builds the vision, and inspires you to buy.

You know it’s first-rate copywriting. You’d love to be able to write like that and double or triple your product’s sales. What are the secrets? [Read more…]

5 Tips to Avoid the Worst Gambles with Website Copywriting

Company owners invest in eye-catching web layout and then fill the pages with all the facts about their products and services. They sometimes even invest time and dollars on a social media campaign to draw more visitors to their website.

But they often gamble with their investment of time and money by overlooking the most crucial element of web development: the copywriting. [Read more…]