How to Build Your Inbound Marketing Machine, Step 1: SEO

In my last blog post I talked about the ‘Inbound Marketing Consultant’s Blueprint for a Marketing Machine.’ You may remember that cogs in this inbound machine include:

  • Getting found;
  • Converting visitors to leads;
  • Automating systems to follow-up and convert leads to sales; and
  • Measuring and analyzing results in order to improve them.

Inbound Marketing SEOSo the first cog in your inbound marketing machine, assuming, of course, you’ve built an engaging website, is getting found online–or search engine optimization (SEO). [Read more…]

Blueprint for an Inbound Marketing Machine

The Inbound Marketing Consultant

What does an inbound marketing consultant do? They help companies transform their websites into marketing and sales generation machines.Inbound Marketing Consultant Machine

Let’s go back a bit. In the industrial revolution we created machines to manufacture everything from candy to cars.  According to Wikipedia, lathes and other machine tools of the Industrial Revolution enabled high precision, and the mass reproduction of parts with that precision. [Read more…]

Need a WordPress Developer? Maybe Not.

WordPress DeveloperIf you want a WordPress website you may not need to hire a WordPress developer.  I’m going to tell you a story that will explain why.

At the beginning of this year I had a problem.  When I first started my business in 2010, I took the quickest, easiest approach to developing a website.  I used one of Go Daddy’s templates.  My theory was I just needed a place to show my copywriting portfolio and I would be directing people to it when I met them or spoke to them on the phone. [Read more…]

5 Powerful Tips to Turbo Charge Your Website Copywriting

Ready to create a website?

Imagine how wonderful it would be if you didn’t have to sell your business. Business simply flowed in from your website.

It can happen.

A hardworking website can work like a well-oiled, money-making machine. It attracts a flood of traffic right when they’re looking for what you offer. Then it converts that traffic to paying customers. [Read more…]