3 Guidelines to Make Your Website Copywriting more Compelling

Many people approach website copywriting as if filling the page with self praise will convince clients that their company is the best at what they do and it’s time to open their wallets.  But take a step back and ask yourself ‘when was the last time you were convinced by a chest-thumping braggart?’

Also, as they struggle to tell their visitors how their company is top notch, they often take a peek at the competition’s websites for a dose of inspiration.

Then they wonder, “why do our visitors only stay a few seconds?”  There are three problems with this approach to website copywriting. [Read more…]