Testimonials That Sell for You

If you’ve been following my blog posts, you know that the Content Marketing Institute interviewed marketers to determine the most preferred content marketing tactics. Testimonials ranked as the 7th most popular tactic.

There’s a simple reason for this. They work! [Read more…]

How Webinars Can Turbo-Charge Your Results

I’m sure you’ve received multiple invites to webinars.  Maybe you’ve even attended one or two.

According to the Content Marketing Institute, webinars are one of the top ten content marketing tactics to generate sales.  That’s not based their thinking—it’s the results tallied from hundreds of interviews with marketing professionals across the county. So it’s worth learning a little about webinars, a.k.a. online seminars. [Read more…]

10 Reasons Blogs are Good for Business

BlogAccording to the Content Marketing Institute blogging is the #1 content marketing tactic. Why? Here are 10 reasons…..in no particular order. [Read more…]

6 Reasons Not to Hire a Copywriter

1. I Can’t Afford a Copywriter.

If your marketing budget or corporate bank account has completely shriveled up, it may be true that you can’t afford a copywriter. (Warning: seek help soon!)

But try not to create print advertising, direct mail, a website, a brochure or other marketing materials without the help of a copywriter because you risk wasting precious time and dollars on graphic design, ad space, postage, printing and web hosting with little to show in return. [Read more…]

7 Business-Boosting Reasons to Use Content Marketing

tv versus content marketingTraditional marketing is fading from the stage as content marketing takes the spotlight.

In the old days marketing professionals placed ads on TV, in magazines and newspapers.  They sent mailings to prospects, and, perhaps, put up some neon signs.

Marketers interrupted people with their messages.  For example, while you were engrossed in the unfolding plot of a TV suspense movie, a commercial suddenly intruded starring a fresh-faced woman with perfectly aligned, white teeth, who was peddling toothpaste.

You’re right – that still happens, but many companies have discovered that content marketing, which has blossomed in the Internet’s fertile ground, boosts their return on investment. [Read more…]

Content Marketing Tactics Rated Top by Marketers

Content marketing is informative, and sometimes entertaining, content that’s written with a marketing purpose. It’s targeted to a specific audience and its sole purpose is to influence someone’s behavior.

The Content Marketing Institute interviewed marketers to determine the most preferred content marketing tactics and ranked the following in the top 10: [Read more…]

Content Marketing: Ten Tips to Attract Customers

1. Market Research: Just Do It

A content marketing strategy without market research is like trying to find your way around a strange city without consulting a map, GPS, or asking for directions. You might think you’re saving time by moving forward, but you’re not likely to reach your destination. So don’t start your content market program without assessing the market. [Read more…]

How To Diffuse Denial When Marketing to Seniors

If you are marketing to seniors you probably struggle with how to help a senior who needs your products or services when they won’t admit to their need.  And also, how do you overcome the emotional turmoil felt by their adult children who could influence a positive decision? [Read more…]

How to Create a Case Study that Sells

Case StudiesA client asked me to review a bunch of case studies he’d written and give some pointers. They were written well. The grammar and the language were good. But there was a problem. The case studies were not written to be read.

I know that sounds outrageous, and obviously my client intended that prospects would read his case studies, but they just weren’t engaging. They made my eyes glaze over. And, sadly, this is fairly common. [Read more…]

White Paper or E-Book: Which is Right for You?

The Content Marketing Institute interviewed marketers to determine the most preferred content marketing tactics. The #5 money making tactic is the e-book.

What Makes White Papers and E-Books  Similar?

Sometimes it’s hard to decide which one is best for your marketing purposes. Why? Well, both have a lot in common. [Read more…]