Keyword Research for SEO Success

If you want to climb the search engine ranks, it’s time to hunker down and research your keywords.  Keyword research is sifting through words and phrases to decide which to blend into your web copywriting to make your website a magnet for your prospects. [Read more…]

How to Write a Press Release That Gets Published

How to get a press release published is a mystery to many business people. While there are publicity stunts you can orchestrate to gain attention, most media coverage starts with the age-old press release. But most people don’t know how to write them. [Read more…]

SEO: Discover the Number One Missed Step

SEO: Why do it?

You probably rely on your website to generate qualified leads and perhaps even sales. (Or, if you don’t, you’d like to!)  That’s because you realize it’s easier to convert people who are looking for your product or service than to chase after someone whose focus is on something completely different. [Read more…]

Why Tweet for Business?

Isn’t Twitter a place where people talk about what they had for breakfast? That’s a common perception.

Breakfast on Twitter

Tweet about breakfast

To discover how much truth there was to it, I went on Twitter and put in #breakfast. For those unfamiliar with Twitter, you use the hash tag symbol to search for tweets that include a particular word. It turns out there’s a lot of information about what people had for breakfast. A few tasty bites from this morning include pumpkin pancakes, oatmeal with dried cranberries, and the nutritious and delicious Halloween favorite, Reese’s Peanut Butter Cups.

Enough about breakfast. There’s a lot more going on on Twitter. And it has to do with building your business. [Read more…]

Copywriting: Do Words Make a Difference?

Yes. Copywriting can boost your sales.

The article below comes from Reader’s Digest and is a few years old, but the example they show is proof that you can get dramatically different results depending on whether you just use words or if you use “words that work.” [Read more…]

SEO Copywriter Reveals 12 Ingredients For Success

Even though content is king, there’s much more to search engine optimization.  The SEO copywriter recipe below provides some key ingredients for a website that floats to the top of the search engine rankings: [Read more…]

How to Write a White Paper that Gets Read

White papers are, according the Content Marketing Institute, the third most popular content marketing tool. Why? Because they attract your target audience, build credibility and softly sell your business.

But a white paper is dead unless it gets read. [Read more…]

What Should You Test in Email Marketing?

Top 5 Things to Test in E-Mail Marketing

According to an article in The Marketing Report, the top 5 things to test in email marketing are: [Read more…]

Stay Top of Mind–Start an E-Newsletter

You’re working hard to direct traffic to your website. You’re offering juicy content. You’re luring prospects in with a ‘bait’ piece –- a free report, an informative video, a webinar.

But how do you turn your website traffic into customers? [Read more…]

6 Ways to Build Trust You Can Profit From

A prospect needs to know, like and trust you before they become a client.   So how can you build trust more quickly? [Read more…]