The Keyword Formula for Copywriting for SEO

If you want to boost your website’s position in the search engine rankings, you have implement copywriting for SEO the right way. [Read more…]

On-Page SEO Copywriting: The Recipe for Results

Your copywriting for SEO recipe for success starts with these ingredients:

1. Keyword research.

2. Review of competitors to figure out the blueprint for keyword success.

3. Copywriting that persuades and engages.

4. Sprinkling in keywords and phrases in the correct proportions and places.

5. Adding header tags, alt tags, titles and descriptions. [Read more…]

Boost Your SEO Rankings with Article Marketing

The Challenge of Backlinks

If you’re trying to move your website up in the search engine rankings, you’ve probably discovered that one of the most difficult challenges is building back links. [Read more…]

5 Easy Steps to Persuasive Website Copywriting

Why Website Copywriting?

Why do people create copy for websites?

There is only one logical reason. They want someone to read it.

So if websites are written to be read, why do most businesses make them so mind-numbingly boring? [Read more…]

Powerful Website Copywriting Puts Visitors First

Website Copywriting starts with Describing Your Visitor

Before you ask a copywriter to rewrite your website think about the visitors you want to attract and engage.  How old are they? Are they men or women?  Upper or lower income?  Where do they live?  What challenges are they facing?  What are their dreams, hopes and fears?

Then bring your visitors to life.  Make them crystal clear by writing descriptions of them as if they were characters in a book.  Give them names, ages, families, histories, jobs, homes and more. [Read more…]

Keep Website Copywriting Simple For Best Results

Here’s a tip for powering up your website copywriting. If you make website visitors think too hard by using big words, “internal speak” or jargon, they’ll be gone in a click.

According to Webster’s New Collegiate Dictionary, jargon is “the technical terminology or characteristic idiom of a special activity group” or “obscure and often pretentious language marked by circumlocutions and long words.”  Who wants that?  Based on the websites I’ve reviewed, apparently a lot of website copywriters. [Read more…]

How to Generate Backlinks for SEO

generate backlinks for seoThe phone rings. It’s a prospect called Sally Rich. You’ve never heard the name before. She found you. Your website lured her in. Then it engaged and persuaded her. Sally is ready to talk business.

Wouldn’t life be easier if it worked this way?

How do you do it? The first step is to get found. I know. That’s easier said than done. As of September 2011, Google was indexing close to 48 billion web pages. [Read more…]

7 Quick Tips for Search Engine Optimization

While the Google algorithm is a mystery, there are some steps for search engine optimization that most SEO gurus agree on.

1. Discover the Golden Nugget Keywords

Don’t start anything until you unearth the money-generating keywords you want to optimize your website for. Look for four traits in your keywords. [Read more…]

Rev Up SEO Copywriting Success with Long-Tail Keywords

Using long tail keywords for SEO copywriting.Have you heard about using long-tail keyword phrases for SEO copywriting? Probably. But why should you care?

A long-tail keyword phrase is, as you might expect, longer than your typical keyword phrase—-usually three to five words. And they can help you to claim a starring role on Google. [Read more…]

Copywriting for SEO–Write Your Way to Riches

Looking for some tricks for search engine optimization?  Hoping for some easy steps up the ladder of search engine stardom?

Sorry. No tricks here.

When it comes to starring on the first page of Google search results, there are no short cuts.  It takes time, work and commitment. [Read more…]