Online Marketing Consultants: Unleash the Power of Blogging

Online marketing consultants and other business owners: are you ready to commit to blogging more consistently in the coming year?web marketing from veer

It’s Sunday afternoon and instead of sitting in comfy armchair with two cats on my lap (yes—they find a way to fit), I’m blogging. That’s because I’m in training for my new year’s resolution which is to blog once a week. There are to be no excuses, and I’m starting to build my blogging muscles now! [Read more…]

Landing Page Template for Boosting Lead Conversions

landing page template

9 Tips for Creating the Best Landing Pages — a Key to the Landing Page Template [Read more…]

How to Build Your Inbound Marketing Machine, Step 1: SEO

In my last blog post I talked about the ‘Inbound Marketing Consultant’s Blueprint for a Marketing Machine.’ You may remember that cogs in this inbound machine include:

  • Getting found;
  • Converting visitors to leads;
  • Automating systems to follow-up and convert leads to sales; and
  • Measuring and analyzing results in order to improve them.

Inbound Marketing SEOSo the first cog in your inbound marketing machine, assuming, of course, you’ve built an engaging website, is getting found online–or search engine optimization (SEO). [Read more…]

Blueprint for an Inbound Marketing Machine

The Inbound Marketing Consultant

What does an inbound marketing consultant do? They help companies transform their websites into marketing and sales generation machines.Inbound Marketing Consultant Machine

Let’s go back a bit. In the industrial revolution we created machines to manufacture everything from candy to cars.  According to Wikipedia, lathes and other machine tools of the Industrial Revolution enabled high precision, and the mass reproduction of parts with that precision. [Read more…]

Need a WordPress Developer? Maybe Not.

WordPress DeveloperIf you want a WordPress website you may not need to hire a WordPress developer.  I’m going to tell you a story that will explain why.

At the beginning of this year I had a problem.  When I first started my business in 2010, I took the quickest, easiest approach to developing a website.  I used one of Go Daddy’s templates.  My theory was I just needed a place to show my copywriting portfolio and I would be directing people to it when I met them or spoke to them on the phone. [Read more…]

5 Powerful Tips to Turbo Charge Your Website Copywriting

Ready to create a website?

Imagine how wonderful it would be if you didn’t have to sell your business. Business simply flowed in from your website.

It can happen.

A hardworking website can work like a well-oiled, money-making machine. It attracts a flood of traffic right when they’re looking for what you offer. Then it converts that traffic to paying customers. [Read more…]

How to Attract Seniors with a Free Report

Build Goodwill and Leads with a Free Report

To attract seniors you need a free report–a white paper or an e-book. You give it away in exchange for contact information. Start by asking seniors and their caregivers for an email address and first name and build from there.

The report does a few thing for you. It:

  • Positions your organization as the expert.
  • Builds goodwill.
  • Generates leads. [Read more…]

3 Tips for Marketing to Family Caregivers Online

I’ve written before that the traditional ways of marketing to family caregivers need to be supplemented.  Since they’re looking for information online, it’s time to try some new tactics.  Here are three online tactics you should add to your marketing mix.

A Blog: the Food of the Social Media Party

You can’t just chat on social media websites and expect results.  After all, when you invite people to a party, just getting the people together is not enough.  Usually you provide refreshments and perhaps entertainment.  The same is true online. [Read more…]

Direct Mail Isn’t Dead

Direct Mail Marketing to SeniorsThe post office has been in a panic recently because people just aren’t mailing letters and materials as often as they used to. That’s because there are so many more options.

But it doesn’t mean that direct mail is dead, especially for seniors. They didn’t grow up with the web and are more likely than younger generations to read the mail that comes their way. Also, there’s less mail to sort through so if you send a direct mail piece, it’s more likely to stand out. [Read more…]

You Have to be Different when Marketing to Seniors

Marketing to Seniors through DifferentiationStop! Don’t start any marketing activities until you answer this question. Why is a senior or their family better off buying your product or service than buying from your competitor?

The answer is critical to communicating a clear message to your target market.

I talk to a lot of professionals who are marketing to seniors–producst and services such as home care, assisted living, durable medical equipment and more. When I ask them how they stand out in a crowded market, they’re often stumped. [Read more…]